Anatwine's revolutionary fashion network has been joined by premium modern casual fashion label Marc O'Polo – the German brand with Swedish roots - in order to be aided with its expansion into new markets and create partnerships with retailers globally. By seamlessly integrating its stock files and all business processes with retail partners through Anatwine, Marc O'Polo will expand the range of its best-selling items available to the retailer's customers in real-time, and be able to fulfil the online orders the retailer receives within its specific Service Level Agreements (SLA's). Ultimately, the cooperation with Anatwine will ensure the extension of the range of Marc O'Polo's top products and maximise their availability.
Dr. Felix Kreyer, Managing Director Online, MARC O'POLO, comments: "Anatwine is a very exciting proposition for us as a brand. It removes the traditional constraints of budget and warehouse space and allows a retailer to expand the range available and use real time analytics – such as our top 100 selling products – to refine, expand or reduce the range at will. It also opens our brand up to partnerships with new retailers internationally, with the retailers' confidence that we will be able to fulfil their orders and deliver a consistent customer experience."
Marc O'Polo has been live with Anatwine on German e-retailer Zalando since April 2015 and has seen tangible sales increase as a result of Anatwine's seamless, single integration.
Anatwine's integration starts by analysing the brand's and retailer's businesses. It documents the service level agreements of the retailer, then works with the brand to ensure that they are matched and maintained, starting with product information and media then moving on to the sales cycle. This enables the brand to fulfill the orders while matching the retailer's documentation and delivery SLA's. The process completes with aligned customer services and returns functions, which empower the brand and retailer to act as one, producing a seamless experience for the customer. Crucially, Anatwine takes on as much of the IT work as possibly, making the integration a seamless process for both the brand and retailer.
Dr. Kreyer explains: "The implementation process was very smooth, particularly given the complexity of the integration. And, whilst we have seen a definite increase in sales after connecting with existing partners, we soon realised that the biggest upside to Anatwine was the possibility to extend our offering to new markets and retailers we currently don't work with."
He concludes: "Connecting brands and platforms is not a new model; however what is different about Anatwine is that it gives the opportunity to seamlessly and in real-time connect with retailers, which has not happened yet. Furthermore, it does so in a way that delivers the perfect, personalised product mix for customers that drives up engagement, market perception and profitability for brand and retailer alike."