The Ecommerce channel expanded 147% globally in Q2 2015, according to Icecat based on 1.8 Billion data-sheets downloads. DELL thrives now that HP splits. Advanced digital cameras, 3D, beauty & health and DIY peak. The e-channels in Asia and Eastern Europe surge.
E-channel expands 147% globally
The global e-channel continues to develop very fast in Q2 2015: by 147% in terms of data-sheet downloads, by 27% in terms of connected channel partners, and by 32% in terms of technical ecommerce platforms supported. In Q2 2015, Icecat facilitated 1.8 billion product data-sheet downloads for products from 11,153 different brands and 234 different countries.
A data-sheet contains product specifications as standardized by Icecat, and rich media if permitted by the respective brand. The number of monitored brands increased by 25% and the number of supported categories grew by 24% to 2,322.
DELL thrives now that HP splits
DELL made most progress in the e-channel with a growth in data-sheet downloads of more than 600% in Q2-2015, compared to one year earlier. The reason is that DELL is in the process of expanding its channel pilots to all major Western markets. DELL already surpassed typical channel brands like Toshiba, Asus and Acer. It's likely that DELL will be able to challenge Lenovo's position in the channel as well during the second half of this year.
The other major change is the announced divestment of Hewlett Packard Enterprise from HP as the brands are already measured by Icecat as if they are already fully separated on category and product level. Hewlett Packard Enterprise will be a top 3 brand, and HP will stay the number one, although its lead over the number two e-channel brand, now Philips, has never been so small.
The fastest developing E-channel brands in Q2 2015 terms of product downloads are cable supplier Valueline, the household and technology brand König, and screen protector brand atFoliX.
Advanced digital cameras, 3D, beauty & health and DIY peak
In Q2 2015, advanced digital cameras continue their rise in the categories top 10. Probably, in preparation of the Summer hollidays season.
In the Fast-Growth Categories of Q2 2015, are remarkable categories: posters, nail top coats, 3D printing materials, toddler drinking products, and drill bits. A mix of beauty & health, new tech (3D) and Do it Yourself. The other fast-growth categories were already mainstream.
E-channels in Asia and Eastern Europe surge
China, India and Australia developed rapidly year-on-year, in terms of connected online channel platforms in Q2-2015. In the top 10, also Eastern European e-channels show fast-growth.