Specialist fashion retail business 73 Retail, a UK franchise partner for Timberland and other brands, can now offer digital receipts to customers at stores across the South of England, from Cambridge to Padstow, thanks to the yReceipts application and integration work completed by EPOS and retail systems partner Futura Retail Solutions.
73 Retail, which also partners brands like Havaianas, The North Face and Happy Socks, has standardised on the Futura lifestyle retail platform since 2011 and currently uses Futura's EPOS across ten stores together with Futura's head office management solution which includes buying, merchandising, stock management and reporting functionality.
Integrating the yReceipts application with Futura adds a further layer to customer service making shopping easier, but also ensuring better customer data capture and feedback too. Customers now receive a digital receipt emailed to their inbox, straight from the till. Receipts are fully customised to maintain store branding and can include targeted offers, real-time feedback and social media integration to increase customer interaction.
Luke Underhill, Founding Director, 73 Retail said: "As exclusive UK franchise partners for Timberland and other brands the Futura retail platform provides a rock solid retail solution for a multifaceted business model like ours. Combined with an excellent reputation it was a simple choice for us. Adding yReceipts functionality not only improves the customer experience, but encourages immediate interaction and feedback with immeasurable value both to us and our retail partners."
"yReceipts is one of the simplest ways to add value in store and at the same time encourages data capture and further interaction," explains Futura's director of marketing Tina Royall. "Fully customisable, it is easily integrated with the Futura platform and can be used to automatically promote offers and related products."
First discussed as a concept in May this year, Futura's development team were able to deploy the solution for 73 Retail within a couple of months. The functionality is available and live, and other Futura customer deployments are expected to follow.