House of Fraser joins Anatwine’s ecommerce fashion platform

This article is brought to you by Retail Technology Review: House of Fraser joins Anatwine’s ecommerce fashion platform.

UK retailer, House of Fraser, has joined Anatwine's global online fashion retail platform to provide its customers with the best brand stock mix and ecommerce shopping experience while achieving incremental sales with its brand partners.

Since its foundation over 150 years ago, House of Fraser has grown into an internationally renowned department store and online retailer. With the online fashion retail market continuing to grow, House of Fraser recognise the importance of delivering the optimal customer experience as key to its ecommerce strategy. As such, the retailer has joined Anatwine to complement its existing concession model and create an innovative retail environment based upon delivering the perfect stock mix to its customers, all the time.

Martin Francis, Director of Global Multi Channel Trading, House of Fraser, comments: "The quality of the overall customer experience is increasingly dominating online fashion retail. Customers expect to purchase their preferred brand products from their favourite retailers and expect their shopping experience to be seamless – from personalisation to delivery and return. Traditionally, retailers have been limited by budget and warehouse space to merchandise just a fraction of a brand's product range that has been selected ahead of the season based on a forecasted wholesale buying model. However, Anatwine represents a new model that will allow us to fully integrate our business processes with those of our brand partners. In practical terms it means we can deliver the best product range available to our customers in real time, refine, expand or reduce the range at will, while delivering a consistent and guaranteed customer experience."

Chris Griffin, CEO and founder, Anatwine, adds: "We are delighted to be supporting House of Fraser's online fashion strategy by enabling the perfect stock mix."

By introducing real-time data transparency, with guaranteed customer experience and service levels, Anatwine is opening up opportunities for both retailers and brands to drive up sales, improve reputation and provide consumers globally with the product they want when they want it.