L'Oréal speeds up its e-commerce with Icecat

L'Oréal has teamed up with Icecat to position itself for the thriving e-commerce market by centrally organizing its product information for its beauty and care business.

At the same time, L'Oréal directly benefits from Icecat's vast network of connected e-tailers and expertise in the mass-production and syndication of standardised, multilingual product data-sheets.

L'Oréal has chosen Icecat, global supplier of solutions for product information management, to offer Benelux e-retailers high quality product information localised in French and Dutch, for brands such as L'Oréal Paris, Maybelline, Garnier and Essie. Furthermore, the Belgian and Dutch divisions of L'Oréal are benefiting from the renewed online Product Information Management (PIM) service of Icecat. By logging into the Icecat PIM platform, L'Oréal product managers can fully update and control the complete range of their brands' product content. For instance, L'Oréal can easily add new product descriptions to the Icecat Open Catalogue, edit or enrich the datasheets with local information, add or replace pack shots, videos and PDFs. By using Icecat as a management tool, L'Oréal can also centrally manage its digital assets in a more efficient way, in one single platform.

Thanks to the partnership, L'Oréal can manage and deliver standardized information to all its channel partners and -at the same time- feed its own websites with approved information from the PIM, making sure that the brand image is reproduced in the best way possible, according to company and e-commerce standards.

"It's critical for L'Oréal to centrally organize our digital assets for L'Oréal's channel partners and our own websites", says Emmanuel Burglin, Key-Account Manager & E-commerce coordinator at L'Oréal. "Icecat's proven track record in providing cost-effective product information management solutions for brands and online retail partners were key to our decision."

Micha Boas, Global Account Manager at Icecat, adds: "With this cooperation we bring our unique solution of open and free content in the channel to the FMCG market, to facilitate achieving online goals by both pure-play e-tailers and classic retailers developing an omni-channel strategy".

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