This article is brought to you by Retail Technology Review: Primera’s full range of label production solutions at the 20th Natural & Organic Products Europe.
More and more manufacturers get the customer involved in the product and packaging design. The beverage bottle with your own name on the label, the shampoo with the self-made photo on it or the cereal mixed according to the own recipe: If you want, you can give many products a personal touch.
The personalisation of products is an important trend. A personal label or a personalised packaging is very popular and the customers are willing to spend money for this personalisation.
This trend offers companies the opportunity to cater even more individually to the wishes and needs of their customers and to retain them in the long term to their product and the company.
However, in the production of personalised labels the manufacturers are faced with the challenge that the individual label can be produced only after the order has been received and that it is then required only in single or very short runs.
The LX900e Colour Label Printer by manufacturer Primera Technology with its high resolution print output, the easy handling and the separate ink cartridges offers the perfect solution, whether you print just one or a small edition of labels at a time.
The desktop printer LX900e with a print resolution of up to 4800 dpi allows professional printing of individual full-colour labels and therefore enables to respond quickly to customer needs.
In addition, certain elements can be accentuated by imprinting them with gold, silver or different colour foils using Primera's FX400e Foil Imprinter. The shiny metallic effect emphasises the high quality and value of the personalised product.
Primera's label product range is completed by the AP-Series Label Applicators. The AP362e Label Applicator for applying front and back labels to round containers and the AP550e Flat-Surface Label Applicator for square sided bottles, boxes, pouches and bags apply labels faster, more accurately and wrinkle-free in exactly the location desired. This gives finished products a highly professional look and significantly increases the number of containers that can be labelled per hour versus manually applying labels.
In order to introduce food and organic products manufacturers to the range of possible applications of a fast and easy label production, Primera exhibits at the 20th Natural & Organic Products Europe in London, April 17 and 18, 2016.
On their stand # M21, Primera employees will inform visitors about its label printing equipment, the wide range of label materials and their different usability.
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