It's a pretty daft question really – after all, in an ideal world who wouldn't want to extend their reach into new markets and open up new customer bases?
Yet achieving this is clearly easier to say than do; how would you know where to start, which markets are right for you, how you would launch there and how would you measure success?
These are the kind of questions we will be tackling at the eCommerce Worldwide Cross-Border Summit (http://www.ecommerceworldwide.com/event) – which is being run in association with IMRG on 18 May 2016 at ExCeL in London.
Whether you are new to cross-border trading, already dipping your toes in international waters, or want to expand your existing cross-border strategy, we have programmed an agenda to help you maximise your international trading potential.
Extending your online operations into new markets represents a huge opportunity, but it can seem an overwhelming project to manage. The Summit is designed to give you a checklist of strategic and tactical pointers to help your business make strides toward reaching its potential for cross-border trading – enabling you to benchmark your cross-border ecommerce strategy through engagement with key experts.
This year's agenda reflects the key issues raised during our extensive research with those responsible for cross-border ecommerce at major retailers and brands. Through a mix of case studies, interactive panel discussions and thought-leadership the Summit and associated workshops will help tackle all your key questions, including:
- Accurately gauging market size and opportunity.
- Reducing your exposure to risk in new markets.
- Localisation strategies - understanding cultural differences and buying habits.
- Adapting your marketing and branding.
- Dos and don'ts of working with marketplaces.
- International delivery, logistics and payment.
Packed with first-hand experience, leading international brands and retailers who will be sharing their insights, experiences and the important lessons learnt during their international ecommerce journeys.
Speakers at the Summit include Hobbs, Skechers, Virgin Megastore Middle East, Shop Direct, Clarks, Deckers Brands , Alibaba and New Look.
Whether you're a big company already trading into multiple cross-border territories or a small start-up, the cross-border summit will give you the tools you need to plan or expand your international reach.
So come and join the experts on 18 May. Register Free today http://www.ecommerceworldwide.com/eww-event-registration-2016/