3M Envision Translucent Films Series 3730 were selected as part of an integration plan across 1,400 retail branches of Santander to unify all commercially used brands under the primary Santander brand in Spain.
Working in partnership to deliver the new brand image and provide a more energy-efficient solution for Santander were Técnicas e Imagen, one of the leaders in Spain in corporate identity implementation, Tridonic, a manufacturer of LED products and 3M, the science-based technology company.
For this project, the transition from traditional lighting with fluorescent tubes to LEDs had already provided an important saving in the electrical energy needed to illuminate the signs. The selection of Envision Translucent Films Series 3730 by 3M brought another improvement in the optimisation of the LEDs, both in number and in luminous flux, due to the greater light transmission provided.
With all these improvements, the result has been to deliver new network signage with savings of €4 million over a 10 year period in both electricity usage and CO2 emissions. This supports Santander group's objectives to be more sustainable in their operations, as defined in their sustainability policy for 2012-2015.
Envision Translucent Films Series 3730 by 3M provides significant energy savings when used with LED lighting without compromising the brand appearance both day and night. The durable films are designed with a low gloss surface to optimise the LED technology, and remove hot spots and glare for a uniform illumination.
Maximum brightness of illuminated signs is achieved, eliminating the requirement for additional LEDs, reducing the power consumption and overall running costs greatly. Suitable for both indoor and outdoor applications and available in a wide range of colours including customised colours on request, rich, vibrant and brighter signs with high visual definition can be achieved at lower cost.