Massivit 3D to show how 3D printing is transforming retail and advertising applicatons at EuroShop

This article is brought to you by Retail Technology Review: Massivit 3D to show how 3D printing is transforming retail and advertising applicatons at EuroShop.

Massivit 3D Printing Technologies will use EuroShop (5-9th March – Hall 3, Stand E72) to demonstrate how its 3D printing technology is transforming the way high-level marketing, advertising and themed projects are created.

Showcasing a range of eye-catching projects, including illuminated promotional displays, vibrant interior decorations and engaging POP displays, visitors will hear how 3D printing is opening the door to new business by elevating retail and advertising applications to a new dimension beyond those achievable with traditional 2D large format printing solutions. With its flexibility, speed and price point, companies can enjoy the many benefits of 3D printing. These include the huge new design opportunities that designers can utilise, while brands and advertisers can develop striking campaigns: all while driving profitable growth with Massivit 3D printing.

"As the world's biggest retail tradeshow, EuroShop is the ideal platform for us to demonstrate how our 3D printing technology is producing attention-grabbing, added-value visual communications that better engage target audiences," says Lilach Sapir, Vice President Marketing & Business Development, Massivit 3D. "The ability to print larger-than-life campaigns not only enables brand and marketing managers to differentiate their business offering, it also allows them to maximise their budgets with as much WOW-factor as possible."

Insightful on-stand presentations

During EuroShop, Massivit 3D will host a series of informative on-stand daily presentations designed to educate visitors on the revenue-enhancing potential of 3D printing and how it can be easily integrated into their existing operations. Insightful customer testimonials that exemplify the real-world opportunities from Massivit 3D printing technology - including the 'world's first' 3D printed pop-up shop and visually-striking retail window displays – will also be available. Visitors to Massivit 3D's stand can see live up-close demonstrations of the Massivit 1800 3D Printer which will be printing throughout the show.

Keynote sessions – Wednesday 8th, 11am and Thursday 9th, 12:30pm

As part of EuroShop's conference programme, Sharon Rothschild, Product Manager at Massivit 3D, will deliver a compelling keynote entitled '3D Printing Innovations and Applications for effective Retail Promotion and Exhibitions Design'. Taking place at the POPAI forum in Hall 3 on Wednesday 8th at 11am, and in the Architecture & Design Forum in Hall 10 on Thursday 9th at 12:30pm, these free-to-join presentations will explore how large format 3D printing is producing next-generation applications as well as streamlining manufacturing cycles with rapid turnaround times. Attendees will also hear how the technology enables companies to achieve maximum productivity in terms of updating existing and realising new campaigns.

With a diverse array of 3D printed applications on display, Massivit 3D will host a social media competition where attendees are invited to submit selfies on Instagram or Twitter (@Massivit3D) and include the #EuroShopMassivit or #Massivit by Thursday 9th March. Entries will be merited on a combination of social media impact and internal Massivit 3D judging. The winner will be announced on Wednesday 15th March via Massivit 3D's social media platforms and will receive a $1000 off their first 3D printed job.

See Massivit 3D at EuroShop in Hall 3, Stand E72, at the Dusseldorf Messe from 5-9th March.

Massivit 3D is set to demonstrate how its large format 3D printing technology is elevating traditional retail and advertising campaigns to a new dimension at EuroShop