One year after going live with a brand new eCommerce platform and website implemented by Tryzens, luxury fashion store Avenue 32 has reported that it is exceeding performance expectations. Improvements such as an increase in unique and repeat site visits, have contributed in boosting Avenue 32's average order value by over a quarter.
Avenue 32, a pureplay online retailer, and systems integrator Tryzens, begun work early last year to improve the retailer's virtual storefront offering to support its ambitious growth objectives. Since then, Avenue 32 has benefitted from a number of improvements that have helped it realise a number of growth objectives. Today, Avenue 32 attracts more visitors than ever, resulting in a 28% increase in unique users year-on-year. It has also improved website stickiness, with a 10% increase in pages per session, a 4% reduction in bounce rate, and a 45% uplift in monthly page views. Critically, the higher average time spent on the site has converted into an increase in average order value of over a quarter (28%) in January 2017, year-on-year.
With traffic increasing from international customers and a challenge to deliver a curated, seamless shopping experience that its customers had come to expect, Tryzens implemented Salesforce eCommerce Cloud SaaS in March 2016. Working in tandem with the platform, Tryzens also provided its 24/7 proactive maintenance and monitoring managed services, and its proprietary TradeState dashboard, to deliver real-time web analytics and site trading to Avenue 32's tech team.
Sinead Berry, Ecommerce Director at Avenue 32, said: "What a difference 12 months makes – we're delighted with the ROI we have had from the technology investment into our website. While some benefits are nice to have, like a 16% faster load time for customers, the proof is that we are hitting our ambitious business goals. We can still provide the same high end, luxury, seamless shopping experience for our customers, while supporting a significant increase in traffic from all over the world. Tryzens' round-the-clock expert support has been invaluable to us in identifying continual opportunities to improve the site. Our partnership has proven to be extremely valuable in helping the business move forward and we have a great relationship with the team at Tryzens."
Tryzens TradeState, enables Avenue 32 to have the information necessary to optimise its user experience, and capitalise on sales opportunities. Supported by Tryzens' managed services, which is the only Salesforce certified support service available in the UK market, Avenue 32 ensures that its site is constantly analysed for any threat or technical issues. As part of Tryzens' expert help, monthly and quarterly reviews, as well as daily checks, proactively assess website performance.
Andy Burton, CEO of eCommerce systems integrator, Tryzens, says: "Avenue 32 is an innovator and always keeps their customer journey at the forefront of their mind; the past 12 months is testament to their commitment to maximising the value from the technology. With Tryzens' technological know-how and 24/7 real-time monitoring in place, Avenue 32 is constantly updated about the performance of the site and notified where enhancements to the eCommerce platform could possibly be made quickly to boost sales opportunities."