Ergonomic Solutions, the designer and supplier of technology mounting & mobility solutions at the point of sale, point of payment and point of service, has launched its new corporate identity at EuroShop 2017 (Dusseldorf 5th- 9th March, Hall 6 Stand C62).
Ergonomic Solutions is synonymous with its globally successful SpacePole range of technology mounting solutions. The success of that product brand over the past 20 years has seen SpacePole somewhat in friendly rivalry with the Ergonomic Solutions name in terms of brand recognition.
The company comments that refreshing a brand is an exciting time for any organisation, but in terms of Ergonomic Solutions it is a chance to formally link the SpacePole brand to the company's brand essence through the incorporation of a new tag line – 'Creators of SpacePole'.
At the same time, the organisation has used the opportunity to create more of a formal visible link between it and its North American subsidiary, SpacePole Inc., through the addition of 'An Ergonomic Solutions Company' tagline.
These new logos are the first changes made to the company's corporate brand identity since the introduction of the current ES logo in 2001.
Ergonomic Solutions' stand at EuroShop 2017 reflects these changes and incorporates the company's vision and mission statement of being 'The World's leading provider of Technology Mounting and Mobility Solutions at the Point of Sale, Point of Payment and Point of Service'.
Ian Dewar, Group Managing Director, Ergonomic Solutions, said: "The introduction of the new corporate identity reflects our organisation as it is seen today. It makes that formal link between the two strong brands that we have been fortunate to nurture over the last 20 years, and provides greater clarity for our partners and customers."
He added, "Our growth in the USA, and across the world has meant that we needed to formalise our brand identity around Ergonomic Solutions whilst recognising the strength of the SpacePole name, in its own right."