Shoreditch meets new e-cigarette labelling rules with Rotech’s offline coding solution

This article is brought to you by Retail Technology Review: Shoreditch meets new e-cigarette labelling rules with Rotech’s offline coding solution.

The RF2 standalone friction feed overprinting system fitted with iJet coding system from Rotech is enabling London-based e-cigarette company Shoreditch to meet new labelling rules without having to make changes to the rest of its production line. It is also helping Shoreditch to protect its branding and minimise the number of unique carton designs it needs to deploy across its range of vaping products.

Following a 19 May 2017 deadline, all vaping liquids and cartridges for sale in the UK must comply with the Tobacco and Related Products Regulations (TRPR) 2016. TRPR requires all nicotine containing e-liquids, and the hardware to hold them, to meet strict labelling standards. This includes displaying a health warning about nicotine over at least 30% of the two largest surfaces of the unit packaging.

"We previously put batch codes directly on the bottle labels but there's not much room on there. We're a brand-led business and we didn't want to use the real estate of the bottle for the health warning since it wouldn't leave much room for anything else," explains Andy Kirby, director of Shoreditch. "We therefore decided to insert the bottles into individual unit packs so they can have the warning and all the other information on there."