Primera shows a solution for on-demand in-store label printing


This article is brought to you by Retail Technology Review: Primera shows a solution for on-demand in-store label printing.

Labelexpo Europe is a leading event for the label and package printing industry and Primera Technology Europe, EMEA office of US-based manufacturer of speciality printers Primera Technology, Inc., is set to present the company's latest solutions at Brussels Expo, from 25th to 28th of September 2017. On its 90 square metre booth in hall 8, stand # 8B49, Primera will focus on:

  • its brand-new colour matching and variable data printing solution for the CX/FX1200e system by ColorGATE, Germany,
  • its increased portfolio of new Primera Genuine substrates and
  • its in-store printing solutions for customised on-demand products.

The need for on-demand label printing solutions in retail stores is high as customers are more and more looking for unique and customised products - a market development that encompasses many industries including food, drinks, clothes and cosmetics.

Probably the easiest way to make a product more special, more unique, is by personalising its label. Either by offering a selection of name variations, different colour and design templates, personalised messages or by including individual photos. The possibilities are almost endless. Businesses looking for in-store printing solutions need to keep in mind certain conditions such space limitations, print quality and the amount of maintenance of the solution.

Meeting the requirement for a compact solution, Primera's LX500e Color Label Printer is the logical choice with its footprint of just 26.4 x 38.9cm and a height of only 18cm high when the printer is closed. In addition to the small footprint, minimal downtime is also important. Nothing is more frustrating for customers than having to wait for their individual label longer than planned.

The LX500e features the latest in inkjet printing technology, which uses only one colour cartridge with integrated print head realising photo-realistic printouts. The high-yield tri-colour cartridge simplifies operation and on-going maintenance, eliminates problems caused by fixed print heads and minimises downtimes during ink replacement. Not to mention that keeping just one SKU in stock (instead of multiple cartridges and replacement print heads) saves money and simplifies inventory management. Operation should be intuitively, easy and fast not only for the customer when printing the personalised label but also for the staff maintaining the printer or replacing cartridges without great effort.

No matter which hard- and software is used to print personalised product labels on-demand it's a fact that only a minimum number of labels are produced at once. Especially when small label runs are needed, Primera's LX-Series printers are more cost-effective and cost significantly less compared to offset and flexo printing.

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