Fashion Master to unveil large-scale rebrand to FM Retail

EPOS and integrated IT provider, Fashion Master, is launching its transformation from Fashion Master to FM Retail at London's fashion trade event, Pure London, on the 11th – 13th February.

FM Retail provides integrated IT solutions specific to the fashion sector that enable the co-ordination and efficient integration of all aspects of the fashion retail business model. With the ability to integrate with all methods of payment, the software can be used for both complex store and ecommerce systems, as well as providing the ability to streamline the two.

Unlike other EPOS providers, FM Retail builds all of its software in-house – everything from API plug-ins to demand prediction apps – enabling a convenient, and entirely personalised service for clients.

Supporting this, FM Retail provides a 'software for life' functionality that enables instant, and free, updates for users. The system is also entirely scalable, and able to be used across both extremely large, and very small operations. FM Retail software is entirely bespoke to the fashion industry, as well as being entirely bespoke to the user.

After undergoing a significant transformation, the brand will be showcasing its transition from Fashion Master to FM Retail – including new logo, colour palette and brand identity – at Pure London on the 11th – 13th February.

Showing at the Retail Solutions part of the event, FM Retail will be revealing its sleek new look to the public for the very first time, as well as demonstrating its 'click and collect' service capabilities, wholesale web store, and advanced RFID tag functionality.

Speaking about the launch of the new brand identity, Jenny Jones, Group Marketing Manager at Cunninghams EPOS Group, says, "We're very excited to launch our new brand identity at one of the most influential fashion trade events in the UK. Our transformation from Fashion Master to FM Retail has provided us with a cutting-edge brand platform that allows us to showcase our industry-leading multichannel software solution to some incredible, global fashion businesses."

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