Checkpoint announces its first in-store underfloor RFID solution

This article is brought to you by Retail Technology Review: Checkpoint announces its first in-store underfloor RFID solution.

As physical stores look to push the boundaries of retail design, demand for non-intrusive security systems at the store entrance/exit is growing. Checkpoint Systems, the supplier of source to shopper solutions for the global retail industry, has responded with the launch of an underfloor RFID antenna,UF-1.

Delivering the same quality as Checkpoint's more traditional EAS antennas, but using unique, patented RFID reader technology the UF-1 system offers a large read range, with the added benefit of harnessing the power of RFID data to improve inventory management within a completely invisible solution.

UF-1 is suited to a wide array of projects, from those wanting aesthetically pleasing, open entrances to malls that restrict the use of traditional EAS antennas across their openings, and retailers that need wide, obstruction free store doorways.

Using patented Checkpoint Wirama RadarTM technology, the underfloor RFID-enabled solution can identify the direction of a tag passing over the antenna, whether into the store, out of the store, or along the door. It is also able to determine if an item is simply located nearby the exit or potentially being stolen – minimising false alarms.

Simon Edgar, Senior Director - Product Management at Checkpoint Systems, commented: "We're hugely excited to be launching this new underfloor RFID solution that will enable retailers to become even more creative with their store designs and help them improve their customers' in-store experience. UF-1 is advanced floor-based solution and we expect it to be extremely popular among RFID early adopters."