Smurfit Kappa reveals how packaging is key differentiator for ecommerce sector

Smurfit Kappa explored the part that packaging can play in boosting online sales in an ecommerce event recently.

During the week-long event, which took place at the company's Global Experience Centre in the Netherlands, Smurfit Kappa launched a number of new concepts and services designed to optimise performance in the rapidly growing ecommerce sector. Over 150 visitors, including brand owners and etailers, came to the event which also included interactive exhibitions and demonstrations of how packaging can differentiate a product offering.

A range of tools tailored for the ecommerce sector were unveiled at the event; including one that is used to define the exact type of packaging required to prevent product damage during the supply chain and another that kick-starts the processes to ensure fit-for-purpose automation solutions.

The unique approach of omni-channel shopper centric design was introduced where, in a structured approach, proven packaging design techniques were presented showing how they drive sales across every channel and key shopper missions.

The concepts and services showcased throughout the week are all part of Smurfit Kappa's eSmart service which has been designed to guide companies through the challenging ecommerce landscape.

Speaking about the event, Smurfit Kappa VP of Innovation & Development, Arco Berkenbosch said: "Our eCommerce event took a holistic view of the e-retail sector. Exploring how packaging can enable growth in online sales is a topic that is relevant to a very broad group which was clear to us when the event booked out so quickly.

"All the conversations we had during the week reinforced the fact that people want to take a data-driven approach to demystify all the aspects of the ecommerce packaging world. They know that it makes good business sense to use the tools and technology which have been built to cater for all the demands of this growing sector."

Smurfit Kappa is working with 70% of Europe's leading e-retail brands. The eSmart service has helped companies to make packaging changes that support business growth.

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