A new promotion mechanic for brands: Valassis launches Cashback & Rewards

This article is brought to you by Retail Technology Review: A new promotion mechanic for brands: Valassis launches Cashback & Rewards.

Brands can directly reward shoppers, merchants and staff with a new payment solution, Cashback & Rewards.

Cashback & Rewards from Valassis, the UK coupon and voucher services provider, is a new multi-channel promotional solution that facilitates direct payment between the brand and the promotion's beneficiary, removing reliance on third parties to fulfil the promotion.

Cashback has significant and broad-reaching promotional applications – research has found that nearly 20 percent of shoppers made a purchase or spent more than planned because of a cashback offer.

Cashback & Rewards is simple for the shopper: having purchased a product, the shopper inputs their details online along with a picture of the receipt and is then sent a cashback or reward payment. Payment can be delivered via a number of methods – cash, PayPal, cheque or coupon. Rewards can be product samples or entry into a prize draw. This direct fulfilment allows brands to reinforce messages, which often is not possible when fulfilled via a third party.

Cashback & Rewards can be implemented for any number of target audiences – shoppers, merchants or even staff as an employee benefit. It gives the brand ultimate flexibility by allowing a range of rewards, and can be used for a range of promotional tactics such as product trial, repeat purchase and boosting loyalty. It is also designed to be quick and easy to use with any preferred device – smartphone, tablet or computer.

Valassis has worked with brands across Europe to deliver Cashback & Rewards for products in the pharmaceutical sector, with cashback given to both merchants and shoppers. Now, this service has been launched in the UK.

Charles D'Oyly, Valassis' Managing Director, explains: "Our new Cashback & Rewards solution means that brands can deliver benefits directly to intended beneficiaries and without involving point of sale. It taps into existing interest among consumers for cash back and represents a flexible and compelling promotional tool to engage shoppers via an easy and seamless customer experience."