Salmon partners with commercetools to provide more agile solutions for customers

Global eCommerce consultancy Salmon has announced a new partnership with commercetools, the cloud-native, headless eCommerce platform provider.

With an aim to bolstering its digital offerings as the needs and requirements of customers change in the fast-paced eCommerce landscape, Salmon is commercetools' first full-service digital partner in the UK.

As the demands of retailers and brands shift to a more agile approach to commerce, Salmon has partnered with commercetools to offer clients a Platform-as-a-Service approach, enabling customers to quickly build highly individual shopping experiences, without having to change their whole IT ecosystem first.

commercetools offers a foundation for a wide range of both B2C and B2B application scenarios for customers, including classic webstore frontends to highly individualised shopping experiences across all retail channels and on all current and future devices.

"Salmon has always been a technology-agnostic eCommerce agency, and are always keeping a close eye on the market and the platforms that have the ability to address the new needs of customers," comments Rick Hobbs, CTO at Salmon.

"What we identified in commercetools is a partner with an engineering approach which enables us to build solutions that enable our customers to leverage the wealth of cloud services available on the market. The API-lead, cloud native solution epitomises current solution delivery trends, reduces complexity and increases flexibility for omnichannel retailers. The partnership broadens our commerce platform offering allowing us to better serve our customers.

"Salmon is at the forefront of delivering powerful online commerce solutions to inspire customers to transact more digitally," Udo Rauch, Chief Sales Officer at commercetools said. "We are very proud to be partnering with them and working together to enhance our propositions. Together we look forward to addressing the challenges of transformational change and delivering new solutions that are fit for market in times of omni-channel commerce."

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