Mirri goes large at Retail Design Expo


This article is brought to you by Retail Technology Review: Mirri goes large at Retail Design Expo.

This month saw a new development for Celloglas as it officially launched a new product that's been developed to support the retail sector, at Retail Design Expo on 2nd and 3rd May, giving visual merchandisers the opportunity to use Mirri, a brand of Celloglas, like never before.

Their 'giant swatch' display, showcased a new 3.2 metre single sheet size, created for the use in shop window displays and for visual merchandising within store, enabling retailers to create an even more stunning visual and experiential impact using striking Mirri colours. Having been commissioned by Marks and Spencer nationwide last month, within a stunning rainbow window display that creatively showcases the brands different clothing materials and spring colours, Mirri has now rolled out this product offering more widely.

A popular brand with retailers, Mirri is predominantly used in the luxury retail market and at Retail Design Expo, Europe's leading annual event for innovation in retail design, marketing, VM, architecture and shopfitting, the team showcased new metallic finishes including purple tapping into the ultra violet colour Pantone of the year.

The stand displayed 8 different colours, all in a 3.2 metre sheet size, and displaying them as gloss and matt finishes to highlight different effects that can be achieved.

Mark Askham, Mirri Business Development Manager said: "We are looking forward to showcasing Mirri's new offering and introducing to retailers new possibilities of how they can use this really versatile material. We are keen to inspire brands and designers, and show them that Mirri is much more than 'a silver paper'- which is what we hear so often as historically this is how the majority of clients have used it. It's proven to provide experiential impact for high street stores and we want to talk to more retailers, to help them achieve this."

He added: "We have developed this new sheet size on the back of customer demand, after brands were looking at how they could make more impact with Mirri. Being able to produce sheets that work singularly as a 3 metre strip creates a really strong, neat finish, as the lack of joins just really strengthens the impact. This is something we have been able to do thanks to significant investment in large format machinery and mounting equipment.

"We work with some of the most prestigious brands in the world, offering them the opportunity to create unique and memorable experiences for their customers and I love shows like the Retail Design Expo that give us the chance to show others what's possible with a little imagination. We're all about working with brands to help them create new and exciting displays and we always have really animated discussions with designers at this show as they start to discover some of Mirri's possibilities."

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