'Game-changing' product discovery tool launched by retail specialist

A new product discovery platform allows suppliers to showcase their products to retailers and is claimed to revolutionise the way buyers discover new products.

Product Guru, the brainchild of director and founder Simon Coyle, is an innovative marketplace allowing suppliers to place in-depth product information at buyer's fingertips.

In turn, buyers can quickly and efficiently consider thousands of unique consumer goods – including FMCG, home, gift and travel – and using powerful profiling, categorisation and filtering tools hone in on products that meet their exact criteria. Product Guru can be accessed anywhere from any device, including mobile.

Founded earlier this year, the Scottish-based Software as Service start-up has now fully launched. Coyle, said: "We think that Product Guru represents a real game-changer in the market as it is significantly different to anything else that's currently available.

"Although there has been a significant change of pace in the technology used within the retail sector, the use of the technology used in finding the products that drive the market has really remained at a stand-still. With more and more small, specialist suppliers driving the innovation in the sector, it has been harder than ever for buyers to be able to consider all options. This was why I created Product Guru.

"The platform allows suppliers, including SME suppliers who might normally have struggled to secure the attention of buyers from the major national retailers, to ensure their products are visible and ready to be considered.

"We recognise that most buyers have significant time constraints, and Product Guru has been specifically designed with that in mind, making the discovery process easier than ever before, saving time, money and effort.

"Once you find products of interest you can effortlessly choose the next steps – save for later, request a sample or connect with the seller, all with just one or two clicks and without having to share your external contact details, until you are ready to do so."

The market-changing software provides suppliers and buyers with their own personalised homepage, ensuring it is easy to keep track of activities.

Product Guru is entirely free to buyers and retailers. A premium subscription is also available to suppliers, which offers the supplier detailed analytics on the performance of their products, which retailers are showing an interest in their lines, as well as access to retailers' category review dates.

The platform has had a pre-register option in place on its website for the last month, and already has buyers from retailers including John Lewis, Waitrose, Oxfam, TK Maxx and Sainsbury's pre-registered for the service, as well as hundreds of suppliers.

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