Disruptive Dutch scale-up sets sights on UK retail market

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Omnia Retail, the pricing and online marketing automation software provider, has launched in the UK with a dedicated London office.

After becoming an established provider of retail solutions in the Netherlands, securing major clients such as Office Depot, Samsung, Decathlon and Media Market, Omnia Retail is rolling out to the rest of Europe and has set its sights on the UK retail market.

Having received a lot of demand from the UK, the company believes the new London premises will allow it to meet business needs, build greater brand awareness and further establish relationships with UK retailers to accelerate growth.

To help launch the brand in the UK, Omnia Retail has appointed Kingsly Kaba as UK Sales Manager. 

Kingsly has a wealth of experience in growing brands, having previously worked at fast-growing fintech company Divido, where he set up the retail finance efforts from scratch and led a team to successfully build relationships with UK retailers and grow market share. 

As part of his new role, Kingsly will provide strategic leadership and drive adoption and growth of the Omnia product suite in the UK. 

Kingsly Kaba, sales manager at Omnia Retail London, said: “Omnia Retail is at an exciting part of its scale up journey and I am looking forward to playing an instrumental role in the company’s international rollout and developing key strategic relationships within the UK.”

Omnia Retail is led by founder and CEO Sander Roose, who has more than 15 years of retail experience. Since launching in Amsterdam in 2013, the business services more than 100 leading retailers. 

Omnia helps retailers regain control, save time and drive profitable growth by automating optimal pricing and maximising returns from online marketing channels. Its Dynamic Pricing module has helped existing clients see up to 50% improvement in sales and margin growth, while its Dynamic Marketing product has helped clients experience up to four times more growth on marketing channels like Google Shopping.

Sander Roose, founder and CEO of Omnia Retail, said: “E-commerce has enabled much broader product ranges to become available online, which in turn has led to increased competition, transparency of pricing and fragmentation of marketing channels. This has led to a significant rise in the number of pricing and marketing decisions that retailers need to make. 

“Retailers need the infrastructure to automate their pricing and online marketing at scale in order to stay competitive in today’s market. That’s exactly why we have built our platform, and currently support over 100 leading retailers. 

“We are incredibly excited to be launching Omnia Retail in the UK and look forward to helping UK retailers drive profitable growth.”