Brother UK celebrates 30 years of labelling with new P-touch holiday promotion

This article is brought to you by Retail Technology Review: Brother UK celebrates 30 years of labelling with new P-touch holiday promotion.

Brother UK is running an end user campaign on its P-touch range of labelling machines, to help resellers drive sales in the run up to Christmas. The campaign marks 30 years of Brother’s labelling solutions.

End user customers are invited to register the purchase of a qualifying product and answer a simple question at Brother.co.uk/ptouch30, to be entered into a draw for the chance to win a holiday worth £5,000.

A range of promotional materials are available to dealers from BrotherZone to highlight the promotion and help maximise sales, primarily targeting office staff, PAs and facilities managers, as well as some home users.  

Ioana Nitu, labelling product and solutions manager at Brother UK, commented: “With this promotion, the aim is to convince those customers who are open to the benefits of a label printer, that now is the time to buy – and to buy from Brother. We’ve included options for every application, for stylish, practical and efficient labelling at home, in the office and on the move.”

The promotion includes handheld and desktop printers, all of which come with a host of fonts, print sizes, symbols and frames for clear, informative labelling. There is also the option to use the free P-touch Editor label design software for PC or Mac, or the Brother iPrint&Label app for devices with smart-phone connectivity via Bluetooth or WiFi.  

Brother UK’s durable, laminated TZe tapes are designed to stand the test of time and come in a variety of sizes to suit different applications.

Promotional packs will be available until 31st December 2018 and entry closes on 31st March 2019.

Qualifying products include the PT-H110, PT-D210, PT-D210VP, PT-D400VP, PT-D400, PTD450VP, PT-D600VP, PT-P710 and PT-P750W.