Pop-up book shop conquers online competition using AI

RichRelevance been appointed by Qwerkity, part of The Book People Group, to provide personalised product recommendations through its Xen AI platform.

In June 2018, Qwerkity, the online specialist in quirky and unusual gifts, was acquired by The Book People, a long-term partner of RichRelevance. Having worked successfully with RichRelevance since 2012, The Book People was keen to implement RichRelevance into Qwerkity to ensure a consistent approach to online personalisation.

Working with ecommerce implementation partner Paraspar to bring the project live as quickly as possible, the impact of RichRelevance’s personalised product recommendation platform was swift.

Since switching to RichRelevance in July 2018, the impact of personalised product recommendations on Qwerkity has far exceeded expectations, with basket spend from those interacting with Recommend performing 33% higher than those not interacting with the personalisation software. Items per Order from those customers using Recommend is 42% higher.

Scott Scott, Chief Digital Officer at BookPeople / Qwerkity said “Having worked with RichRelevance for a number of years at Book People and seeing first-hand how personalised recommendations positively impacts our online sales, there was no question that we would extend our relationship to include the Qwerkity brand.  Working alongside Paraspar, the implementation was swift and hassle free. The results have far exceeded our expectations, with the uplift in basket spend of those interacting with the software higher than anticipated. RichRelevance has taken the needs of our business into account, and for the first time, the Qwerkity website is delivering truly personal recommendations that are providing real ROI.”

Henrik Nambord, VP EMEA, at RichRelevance said “We’ve enjoyed working with the team at Book People for a number of years, so we're delighted they chose to extend the partnership and utilise RichRelevance’s personalised product recommendations on Qwerkity. We are delighted by the results, which are testament to the improved experience we have provided their customers.”

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