Smartrac announces comprehensive Green Tag Program, taking a holistic approach


This article is brought to you by Retail Technology Review: Smartrac announces comprehensive Green Tag Program, taking a holistic approach.

Smartrac has unveiled its Green Tag Program to the public. In addition to its existing commitment to minimise any possible ecological impact of its manufacturing processes, the RFID and IoT pacesetter has taken on an obligation to manufacture RFID products that live up to a true sustainability promise even under strict Life Cycle Assessment (LCA) scrutiny.

With RFID inlays and tags being deployed in ever growing numbers in ever broader areas of application, eco-friendly manufacturing methods and choices of materials become more and more important. This also applies from a customer perspective, further prompting transponder manufacturers to introduce sustainable products, and Smartrac is already responding.

Strict Green Tag criteria

Smartrac sets an industry example and will therefore only award its products a Green Tag label if they verifiably meet the following criteria:

  • Plastic-free, hence recyclable or compostable paper must be used as the substrate.
  • Antenna materials must be free of heavy metals.
  • No chemical etching of aluminum antennas is applied. This will allow the complete recycling of aluminum residues and will result in significant carbon footprint reduction.
  • Printable antennas must be printed directly on recyclable or compostable cardboard with Graphene ink.
    In addition, a life cycle assessment study according to ISO14040/44 for every Green Tag product must be made available.

Innovative manufacturing as the basis

To be able to rapidly establish a comprehensive portfolio of demanding Green Tag RAIN RFID and NFC products at competitive prices, Smartrac is currently implementing various new and innovative manufacturing technologies in close cooperation with key technology partners.

“It is and always has been our mission to be the RFID innovation leader. I am convinced that our Green Tag Program will fairly and squarely lead the RFID industry in terms of environmental sustainability. We are doing this because it is important for all of us and our planet, as well as being in accordance with the wishes of our global customer base, who will soon be able to receive real, sustainable Green Tag products,” says Christian Uhl, CEO at Smartrac.

A pedigree of optimising the ecological footprint

Smartrac is committed to providing a production concept that guarantees economical manufacturing with minimal ecological impact. With this aim in view, ISO 14001 certification has been obtained by the company’s facilities in Fletcher, USA; Guangzhou, China; Kulim, Malaysia; and Reichshof-Wehnrath, Germany. The ISO 14000 family provides practical tools for companies and organizations seeking to identify and control their environmental impact.

Smartrac offers products in accordance with the RoHS Directive (Restriction of Hazardous Substance use in electrical and electronic equipment) adopted by the European Parliament and Council. In addition, Smartrac products are halogen-free and meet these requirements according to IEC 61249-2-21 specifications.

At the upcoming NRF 2019: Retail’s Big Show on 13-15 January 2019 in New York City, customers can enjoy an exclusive first sight of initial product samples from the company’s innovative Green Tag Program at the Smartrac booth #2065, Jacob K. Javits Convention Center.

Add a Comment

No messages on this article yet

Editorial: +44 (0)1892 536363
Publisher: +44 (0)208 440 0372
Subscribe FREE to the weekly E-newsletter