New data reveals that Brits are increasingly turning to a bit of online retail therapy to escape the Monday Blues.
The data, collected and statistically analysed by EmpathyBroker from one of the world’s largest fashion retailers, shows that the number of searches on Blue Monday compared to an average Monday rose by 26% in 2017 and 32% in 2018.
What’s more, the general public seem unwilling to let the Monday back to work blues spoil their week, with the data also revealing that a Sunday evening, followed closely by a Monday, is the most popular time of the week to go online to search for clothing and the latest deals.
The percentage of total online retail sales rose to 20% in the UK last year from 17.9% in 2017, according to the ONS, as consumers continue to place value in ease and convenience by shopping online.
Angel Maldonado, Founder of EmpathyBroker, said: “It’s becoming clear that Sundays and Mondays are now prime opportunities for retailers to connect with consumers. Our data shows that people want to stave off the Monday blues by looking for a new dress, or want to be inspired by a new trend on what is generally considered our least favourite day of the week. And Blue Monday is no exception, in fact it’s fast becoming another peak trading day that brands and retailers can empathise with by evoking that feel-good moment consumers are clearly looking for.”