Hawes & Curtis further evolve its digital shopping experience with One iota


This article is brought to you by Retail Technology Review: Hawes & Curtis further evolve its digital shopping experience with One iota.

Hawes & Curtis, the formal menswear and womenswear retailer, is collaborating with multi-channel technology specialist One iota to deploy their Assisted Sale iPad App across its stores nationwide. 

One iota is part of Sanderson Group, the publicly owned UK provider of multi-channel retail software.

With the focus on creating a truly connected shopping experience across their network of stores and through the website, Hawes & Curtis appointed One iota to work with the brand to further evolve the digital experience and bring it to life. The iPad App will be used to help store teams make it easier and simpler for customers to find and purchase the products they need.

Now, with the introduction of One iota’s Assisted Sale iPad App, the store teams have a faster way to access a wider range of products and insight to convert these enquiries into sales on the spot, so they never miss a sale.

"At Hawes & Curtis, we are constantly investing in innovative new technology to improve the retail experience for our customers. We want our store teams to be able to help customers every time they visit, by providing visibility and access to the right products across every channel" said Touker Suleyman, CEO of Hawes & Curtis.

"This tool allows our colleagues to share product information, help drive brand engagement and ultimately, provide our customers with the experience they deserve."

The Assisted Sale iPad App is just one of many in One iota’s portfolio of apps that are changing the way retail store teams work, by putting the power to serve their customers more effectively back in their hands. One iota has extensive experience of helping retailers provide more compelling in-store experiences, engage better with their customers, and in turn increase store sales. 

With leading retail brands including JD Sports, Hugo Boss, Superdry and Quiz running the Assisted Sales App in global territories, Christian Brooks, Divisional Managing Director at Sanderson commented: "For brands to succeed, they must deliver services that meet their customers’ needs, irrespective of the sales channel or device they are using. With expectations increasing, retailers need to ensure stock is visible, accessible and that multiple payment and delivery options exist to better serve the customer.

"We are really pleased to be working with the team at such a well-respected brand as Hawes & Curtis, and are looking forward to helping them deliver solutions to improve their customers’ experience.”

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