Visualsoft walks away with Charles Clinkard contract renewal

This article is brought to you by Retail Technology Review: Visualsoft walks away with Charles Clinkard contract renewal.

eCommerce and digital marketing agency, Visualsoft, has announced a contract renewal with established footwear company, Charles Clinkard. 

The news means the two businesses will continue their longstanding collaboration, which dates back to 2006. Charles Clinkard will continue to benefit from Visualsoft’s Shared Success model, wherein the agency’s fee is based on a percentage of the client’s online sales. 

Visualsoft will continue to provide the retailer with a range of digital services including social media marketing, CRO, and PPC whilst hosting the Charles Clinkard website on its bespoke eCommerce platform. Visualsoft will also manage the SEO of Charles Clinkard’s sister site, Gabor Shoes, as part of the renewal.

Launched in Middlesbrough, Charles Clinkard has remained a family business since its inception with the opening of a single shoe shop in 1924. Today, it is the leading independent footwear retailer in the north east and one of the largest in the UK, with 32 stores nationwide. 

The partnership with Visualsoft has yielded numerous impressive results, including a 97% year-on-year increase in traffic from social media channels, thanks to work undertaken by the agency’s marketing strategists. 

David Duke, COO of Visualsoft, said: “Charles Clinkard is one of our longest-standing clients, and it’s fantastic that they’ve shown total faith in us again with this new contract. 

“The results speak for themselves. Our work together has been extremely positive, and the business’ online presence has gone from strength to strength. We’re confident that we can reach new heights together over the coming years.” 

Rachel Clinkard, eCommerce Director at Charles Clinkard, said: “We’ve been working with Visualsoft for a long time and have never felt the need to look elsewhere. 

“The service they provide is second-to-none, and fantastic value. Over the last 13 years, we’ve developed personal relationships with the Visualsoft team. They know the business inside out and as a result of working closely together we’ve seen steady growth for over a decade.”