Boost retail sales with larger TFT digital signage solutions through Selectronic


This article is brought to you by Retail Technology Review: Boost retail sales with larger TFT digital signage solutions through Selectronic.

Technology in retail is vital if you want to ensure the customer’s journey is an experience they won’t forget, and will repeat regularly! Making the trail from cashpoint to cashier vital whether you are attracting a buyer or closing a sale.

Oxfordshire-based Selectronic has just the answer for companies wanting to boost sales, by using their larger sized Thin Film Transistor (TFT) digital retail signage solutions. Selectronic, the opto-electronic specialists, who are celebrating 40 years in 2019, have a solution to every signage problem for retailers.

By working together with our content management system partners, we can provide a complete digital signage solution, that enables retailers to create engaging content and upload dynamically across multiple stores in any location. Promotional content and time-related product offerings can be uploaded to the screens in an instant. Increasing sales by influencing customers purchasing decisions.

Selectronics’ range of large TFT screens can help to enhance the retail experience by displaying crisp, bright images and clear video content on their high-resolution screens.

“Promotional campaigns can be created and delivered directly to the large screen quickly ensuring that the images are current with the brand message and matching visuals that may be appearing on other marketing platforms,” said Dry.

Applications include: In-store advertising and promotional digital signage, brand building signage, point of sale & point of purchase displays, lift and learn, navigation screens, menu boards, window displays and interactive free standing kiosks.

The company can customise driving solutions for other features like daisy chain, 4K split and mirror screen and offer other technical enhancements such as IR Touch, Multi-touch and various interface (HDMI/DVI/STD Driverboard technology). All necessary tests are carried out to ensure the product meets customer requirements.

“We have a full technical design service,” said Dry “and take the concept from the customer and transfer it to engineering drawings through our experienced mechanical engineers.”

The technical stuff: multiple large screen format sizes from 16 to 90 inches; IR touch options support sizes from 32 to 84 inch; Multi IR touch available to support up to 40 touch points; HID solution to support Windows, Android and Mac OS; multi touch PCAP AR bonded screen solutions working closely with touch controller partners such as EETI, Goodix, Sitronix to bring the most suitable solution into the product; HDMI / DVI / STD driverboard technology.

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