Samsung opens the doors to ‘the most connected home in Britain’


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Samsung Electronics Co., Ltd. today announced the official opening of its first connected living show home in the UK – the Samsung ‘Connected Living Apartment’. Situated within an exciting new residential development at Wembley Park, from lifestyle-led rental brand Tipi, the Connected Living Apartment is a live showcase of Samsung’s latest connected home tech in a real-life apartment setting. 

With a goal of ensuring all Samsung products will be connected to the Internet of Things by 2020, this state-of-the-art connected home brings the business one step closer to showing its partners how secure, seamless and convenient connected living is for consumers, both inside and outside of the home. From automating daily routines to enabling connections between household appliances, Samsung is forging ahead to help consumers feel more secure as well as save time and money.  

Teg Dosanjh, Director of Connected Living, Samsung Electronics UK and Ireland, commented: “Many of us have already had a glimpse into the potential of a connected home through devices like smart speakers, but we want to take this to a whole new level of smart. This genuine residential setting is a perfect place to showcase the best of Samsung and third-party brands coming together to highlight what is already possible today, as well as our future vision. This initiative chimes with our higher purpose of building communities which are enriched through technology powered experiences.” 

The beating heart of Samsung’s Connected Living Apartment is Samsung’s open ecosystem powered by the SmartThings app. Already compatible with the majority of the UK’s leading IoT brands such as Ikea, Yale, Ring, Bose, Arlo and Philips Hue, the SmartThings app simplifies interoperability between all devices by centralising control through one simple mobile interface, available on Android or iOS. Not only does this eliminate the need to use multiple apps across vendors, but SmartThings is secured by Samsung Knox, which boasts enterprise grade security – protecting personal data travelling between the home and the cloud. 

Delivering value to consumer lives 

From checking who’s at the door through the Samsung QLED TV, Family Hub fridge in the kitchen or smartphone for those on the move, SmartThings allows people to take control of their homes, and the devices within them wherever and whenever it suits them. From controlling locks and switching off hair straighteners to having the ability to schedule and control kitchen appliances and view the contents of a fridge; the Samsung Connected Living Apartment gives visitors a taste of meaningfully smart living under one roof.

Rajesh Shah, Managing Director, Tipi, commented: “At Tipi, we’re spearheading a rental revolution, rewriting the rules of what renting might be from the ground up. It’s why we’re thrilled to welcome Samsung’s Connected Living Apartment to our exciting new residential development at Wembley Park. We’re all about offering residents an all-inclusive rental package with lifestyle services that are fit for the future rental market. The Samsung Connected Living Apartment is a physical embodiment of the ultimate smart, connected home and we can’t think of a better location for this than Tipi’s new buzzing Wembley Park development.”

“Everything on show in the Samsung Connected Living Apartment is technology and functionality that is available today, not in a decade’s time; it’s why we’ve launched our showcase in a real-life residential setting,” added Teg.  

The Samsung Connected Living Apartment will be open to partners and press by invite only first, but will also be open to a wider audience after the initial launch. 

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