BILLY Footwear names OptiProERP as its technology partner for cloud ERP


This article is brought to you by Retail Technology Review: BILLY Footwear names OptiProERP as its technology partner for cloud ERP.

OptiProERP Software, Inc., the global provider of Enterprise Resource Planning (ERP) solutions for manufacturing and distribution and SAP’s strategic industry partner, has announced that BILLY Footwearhas selected it as its cloud ERP technology partner.

With growing popularity for its fashion and function forward shoe line, BILLY Footwear saw the need to proactively anticipate, design and deliver to increased demand – quickly and cost-effectively. Its pace-setting growth, with sales growing nine times in 2018 year-over-year, revealed the critical need for a central business management platform to connect and automate business processes, gain real-time visibility into its operations and proactively manage its supply chain. By modernising its technology with OptiProERP’s innovative cloud ERP solution for manufacturing and distribution on SAP Business One’s platform, BILLY Footwear will be able to support and drive its rapid growth and best-in-class customer experience.

“Smart and fast-growing companies like BILLY Footwear need tools to manage their operations in ways that unlock their innovation while delivering transparency and real-time control. We’re proud to partner with BILLY Footwear on a business and corporate social responsibility level. We wholeheartedly support their ethos of inclusion and adding value to the lives of others,” stated Sahib Dudani, Founder of OptiProERP.

The origin story of BILLY Footwear is one of innovation and perseverance. An athletic college student, co-founder Billy Price broke his neck and suffered a spinal cord injury from a three-story fall in October 1996 and became paralysed from the chest down. Losing the ability to move much of his body, including his fingers, he faced challenges in everyday tasks – and one challenge came from finding shoes that were both attractive and easy enough to put on without any help. 

Billy’s innovative problem-solving designs joined forces with co-founder Darin Donaldson’s operations know-how to create shoes that fit Billy’s needs. Located in Seattle, Washington, BILLY Footwear was born in 2012. Billy found a mission to create mainstream shoes that are fashionable and appeal to everyone, yet still preserve the functionality for those who need it. The focus of the company is to combine fashion with function and dissolve the line between adaptive and mass market footwear through universal design. It is “Fashion & Function for All.”

“We’re eager to work with OptiProERP and SAP because of their vast experience with companies and distribution operations like ours, and their innovation in the manufacturing ERP marketplace,” remarked Co-Founder, Billy Price. “Partnering with OptiProERP and SAP to connect and digitize our business, streamline our operations and strengthen our overall brand experience is just the kind of innovation we need.”

BILLY Footwear will also have Electronic Data Interchange (EDI), through a partnership with Edisoft, Inc., and its consumer and B2B eCommerce platforms integrated with OptiProERP’s SAP-based ERP solution. These integrations will allow BILLY Footwear to gain more accurate tracking of inventory and become more responsive to market demand. Moreover, OptiProERP will deliver management capabilities over demand streams with real-time insights into its customers, online orders and sales to retail partners such as Nordstrom, Zappos, Amazon, Finish Line, Von Maur and SCHEELS.

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