This article is brought to you by Retail Technology Review: jisp and SFD Systems add colour to frictionless shopping.
Frictionless shopping has just become much easier and more engaging, as the lifestyle app jisp partners with SFD Systems to bring an advanced digital shelf edge payment solution.
Retailers can now display video adverts, promotional information and accurate digital pricing through the SFD System’s full-colour shelf edge LCD screens. Shoppers can then use jisp app to tap the NFC-enabled shelves to get an instant product information as well as securely pay for the product without having to queue or take the basket to the physical till.
The whole process is four-times faster than traditional scanning and once again places the companies at the forefront of retail innovation in the UK and overseas.
Julian Fisher, CEO of jisp, said: “We are delighted to partner with SFD Systems to deliver an even better customer experience at any store. It’s getting more and more difficult for brands to capture and retain customer’s attention, but with our solutions not only can we empower retailers to display engaging content but also enable shoppers to get the product they want at that exact moment without any hassle. It’s exactly how sales should be done!”
Chris Brown, CEO of SFD Systems Ltd., said: “Shoppers increasingly expect their retail experiences to be as fast and seamless as their digital ones. By joining forces, jisp and SFD Systems are enabling retailers to deliver an integrated digital shopping experience in-store while improving retail operations at the same time. Better for shoppers, better for retailers too.”
Key features of the solution include:
- Full colour TFT LCD screens with 180-degree viewing angle in a variety of sizes
- Video and motion graphics bring digital adverts and promotions to the shelf edge
- Fast and seamless price and promotion updates can be pre-scheduled or sent to
the shelf instantly - Easy to retrofit to existing store furniture and simple for store staff to configure
- Full integration with back-office IT systems
- Accurate price and promotion deployment enabled by product-location awareness
- NFC-enabled for instant product information and payment at the shelf through jisp app
- Sleek and customer-friendly digital technology which instantly lifts the store environment.
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