General Retail Technology News

Retail IT and technology news articles comprising case studies, product information, opinion articles, reports, new contract wins and product launches. The site hosts information from trade associations, government departments, research analysts and the vendor community. These articles are about specific industry IT solutions and topics relating to how improvements and efficiency gains can be made by the use of information technology in-store and in the retail supply chain. All topics are covered in these articles which include Mobile Computing, RFID, Automatic Identification/Datacapture (AIDC), Printing & Labelling, EPoS systems, Kiosk TechnologySurveillance & Security, Internet Retailing, Retail Supply Chain Management, Digital Signage, through to current news,informed opinion articles and key events on the retail calendar.

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Why AI could be failing your retail customer experience strategy

Why AI could be failing your retail customer experience strategy

By Arun Mani, President, Freshworks Europe. 

The digital era has brought with it an explosion of communication platforms. From WhatsApp to email, Snapchat to Instagram, live chat to instant messaging; there many ways we can engage with one another and with organisations.

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