Global outdoor clothing brand Woolrich picks Fluent Commerce to drive omnichannel delivery


This article is brought to you by Retail Technology Review: Global outdoor clothing brand Woolrich picks Fluent Commerce to drive omnichannel delivery.

American outdoor clothing brand Woolrich has chosen Fluent Commerce, the global distributed order management platform to boost its capability in Europe to fulfil itsecommerce orders in the most convenient way for the customer and most efficient for Woolrich.

As part of the global investment in its customer experience and planning for future omnichannel requirements in Europe, Woolrich has selected commerce specialistOpenmind to implement Fluent Commerce to ensure it is more competitive than ever. 

Federico Manno, GM Global DTC & Digital, Woolrich said: “We are delighted to partner with Fluent Commerce and Openmind to boost our omnichannel capabilities in Europe. CoVID-19 has seen a massive explosion in customer preferences for online shopping and home delivery at speed. These enhanced capabilities mean we can be flexible and fast in managing our ecommerce orders while developing a true omnichannel experience for our customers that makes us even more convenient and easy to shop with.” 

Woolrich is the oldest American outdoor clothing brand, with 190 years of American heritage. Today Woolrich collections are distributed in 45 countries through a network of 35 stores worldwide. The company has selected Fluent Commerce’s technology due to the ease and speed of setting up home delivery with the option to easily expand to multi-warehouse, multi-shipping in future, introducing further omnichannel capabilities including the easy integration of more third-party systems. 

“We are excited to be working with Woolrich, a brand with rich heritage as it evolves its core business for the modern shopping age and bolsters speed and convenience for its customers. Through our partnership we can help Woolrich grow their digital channels by integrating with their Salesforce architecture, and crucially, provide support from a single partner across ecommerce and order management system implementations removing complexity,” explains Rob Shaw, Managing Director EMEA, Fluent Commerce.

Fluent Commerce provides a flexible, cloud native order management platform that can be customised to fit retailer’s omnichannel strategies. It allows retailers to achieve a single view of inventory and orders across all channels and provides customers with more convenient delivery and collection options to deliver a seamless omnichannel experience. For Woolrich this means the ability to bring fulfilment in-house with simple integration, leading towards a better overall customer experience.

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