Uberall, provider of ‘Near Me’ Brand Experience marketing solutions, has announced its partnership with Huawei. The Chinese tech giant is launching ‘Petal Search’, its own search engine engineered with multiple partners, which is now preloaded on all new Huawei smartphones and available in AppGallery on existing smartphones.
Uberall’s platform gives multi-location businesses central control of their digital presence and online reputation for each and every location, creating a consistent and engaging ‘Near Me’ experience everywhere consumers are searching for a business nearby.
Through this partnership, Uberall will provide the business locations and listings data of companies looking to increase their visibility in online searches, helping them to maintain accurate, up-to-date listings and stay on top of customer reviews and social media. This collaboration will massively increase the reach and visibility of multi-location businesses of all sizes, and provide consumers with the most current, complete, and accurate information. The Petal Search and Uberall integration will go live in all 150 countries where Uberall is active, and will be available in the corresponding native languages.
In addition to the usual search parameters, Petal Search enables users to find news, weather forecasts, videos, and shopping options; as well as book appointments, hotel rooms and flights, and download applications, among many other features. Huawei is one of the leading smartphone vendors worldwide, and currently has more than 700 million active users globally.
“We believe that mobile 'Near Me' search is a game changer and has radically transformed consumer behaviour. Brands will have to rethink how they are engaging with customers who are searching locally for their products, brands and services,” said Norman Rohr, Senior Vice President Marketing at Uberall. “This partnership offers enormous added value for businesses, whether the business has just a few or hundreds of locations.”
“Uberall’s deep expertise in digital business presence will enhance our Petal Search results. Uberall has worked with the expert architects and engineers at Huawei and leveraged their skills to develop a solution quickly and efficiently. It was a great experience from start to finish and will deliver an enhanced search experience for our clients and customers," said Jaime Gonzalo, VP Consumer Cloud Services, at Huawei Europe.