French fashion group Beaumanoir opts for Cegid’s unified commerce platform to speed up digital transformation at over 2,800 stores


This article is brought to you by Retail Technology Review: French fashion group Beaumanoir opts for Cegid’s unified commerce platform to speed up digital transformation at over 2,800 stores.

Retail software vendor, Cegid, has that the Beaumanoir Group, the family-owned French fashion retail enterprises, has chosen its cloud-based unified commerce platform to equip the recently acquired apparel retail chain, La Halle, with some of the latest omnichannel and point-of-sale technologies.

Founded in 1981, the €1bn international fashion and distribution business - with brands including Morgan, Cache Cache, Bonobo, Bréal and Vib’s and numerous operations across Europe and China - has implemented various Cegid solutions across the group and wanted to bring in-line the 339stores from the La Halle apparel business.  This move is part of the group’s strategy - announced by the CEO and founder of the Beaumanoir Group, Roland Beaumanoir - to inject new life into the business and help accelerate its shift towards more digital and omnichannel services for a better all-round customer experience. 

Using the same systems and processes will enable La Halle to benefit from some of the synergies shared by other brands of the Beaumanoir Group.

“We’ve been working with Cegid for over twenty years and this partnership has played a key role in supporting our growth both in France and internationally,” said Benjamin Amice, Managing Director of the Beaumanoir Group. "As retail has become omnichannel, Cegid’s retail solution is at the heart of our buying, selling, supply chain and CRM, and we believe the platform will accelerate the re-launch of La Halle and the transition into the digital age of all the brands within the group.“

The Cegid solution has already been deployed in over 2,800 stores in 40 countries to manage sales, customers and inventory. The group has also armed 900 store associates with mobile devices to improve customer service, cut down on waiting-times and improve efficiency. La Halle’s IT rollout kicked-off in July - at a rate of 25 to 30 stores a day - to reach a total of 339 stores. 

"For many years, we’ve been working hand-in-hand with Cegid on numerous technology projects to deliver a unified shopping journey across shopping channels – whether via e-commerce, mobile or physical stores,” said Jean-Philippe Serre, IT Director for the Beaumanoir Group. “Retailer’s IT systems need to be able to adapt to these changes and continually meet the expectations of our consumers and employees. The technology must support the business, making change easier and quicker.” 

"We’re particularly pleased to support the Beaumanoir Group in its new strategic endeavours, which strengthens our long-standing partnership and a shared belief in innovation in the fashion industry,” concluded Nathalie Echinard, Director of Cegid Retail.

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