Navori Labs is driving a continuous immersive, 360-degree 3D experience on the Middle East’s largest 8K LED ceiling screen at Mall of Dilmunia in Bahrain.
The complete digital out-of-home network, designed and integrated by Four Square Media, also includes Navori’s targeted advertising and content synchronisation applications to deliver 8K digital signage experiences everywhere.
The Navori QL digital signage network was launched in alignment with the mall’s April 2020 opening, entertaining shoppers with 8K content around the mall’s outdoor façade, entrances, elevators, and aquarium and entertainment areas including an ice rink. The core QL software integrates Navori’s Insane Performance Rendering (IPR) software to power all 8K content, including the massive 9x60-metre (29.5x196-foot) LED ceiling display. Navori’s IPR software can power and frame-accurately synchronize a full 8K wall, or up to four 4K screens (or 16 HD screens) from a single media player.
Advanced QL software applications generate revenue and maximise audience exposure across all screens, while also providing insight into ad campaign successes. Ad insertions are often based on end user input, with meta tags redirecting ads to specific screens. This enables network operators to meet targets around number of impressions, and specify the number of advertisements that will play in sequence. Navori’s advanced monitoring and analytics platform also generates detailed reports to measure successes and validate performance with network operators and advertisers.
The network also includes 60 Navori QL Players, with the ability to target different zones or play the same content across many or all screens. When the same content plays out on more than one screen, each player’s clock is synchronised with the core QL server down to 1/20th a second. Four Square Media used the same application to synchronise audio from the digital signage content to the mall’s public address system as needed.
According to Jaideep Narindra, Founder and CEO at Four Square Media, Mall of Dilmunia’s size and layout, and emphasis on enhancing the shopper’s visual experience, required extensive customisation to ensure a successful network deployment.
“The majority of the displays were built with massive LEDs and resolutions to maximise impact, while each screen displaying 8K content to ensuring the best image quality content playback,” said Narindra. “They also wanted a way to manage and monitor all advertising campaigns in a structured way, with proof-of-play reporting and fair-play algorithms for advertiser validation. Navori Labs offered an outstanding level of support, offering quick and diligent technical support to meet all performance requirements. Their expertise helped us deliver a demanding digital out-of-home network solution with relative ease, given the advanced 8K content and targeted advertising applications.”