PcComponentes selects CitrusAd as new Retail Media platform


This article is brought to you by Retail Technology Review: PcComponentes selects CitrusAd as new Retail Media platform.

PcComponentes, the Spanish ecommerce site for technology products, has launched CitrusAd’s Retail Media platform as the technology provider for its marketplace, providing brands with new opportunities to promote themselves on its websites, whether through sponsored product campaigns, banners or through brand pages.

Advertising brands of any size can boost their products into the top highest selling positions on the retailer's website, helping to increase sales. The results speak for themselves, with the first brands enjoying an average return of ad spend (ROAS) of more than 400% - and helping to position the PcComponentes ecommerce site as one of the most exciting digital advertising platforms for the electronics industry in Spain.

CitrusAd is the self-service retail media platform that maintains the 'look and feel' of the retailer. In practice this means that big and small advertisers are able to manage and launch their own campaigns quickly and easily within the retailer's website. 

In addition, the CitrusAd technology offers detailed reporting in real time so advertisers can measure the ROI of their campaigns at any time. Shoppers also benefit, as the platform's real-time relevancy engine shows adverts that are most relevant to each user, helping to improve the overall shopping experience on the PcComponentes site.

According to Kiko Franco, Head of Marketing Services Manager of PcComponentes: “Following an exhaustive study and assessment of technology providers available in the market, we chose CitrusAd for the full and detailed level of reporting offered by the platform, which allows both us and the brands to analyse the different campaign KPIs and results in real time. The CitrusAd platform is also very user-friendly and easy to use for PcComponentes and advertisers.”

Luis Gisbert, Country Manager of CitrusAd in Spain, adds: “We are really pleased to be entering the Spanish market with one of the leading marketplaces in the country. Our aim is to support and empower PcComponentes to succeed in their retail media journey.  In the current pandemic, retail media is a fantastic opportunity for successful online retailers. This alliance will allow us to expand our new offices in Spain from a leading position in Retail Media.”

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