RFID company prepares to scale IoT offering via global partnerships


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Omni-ID, the developer of passive industrial radio frequency identification (RFID) tags, used by major global organisations for monitoring the location and identity of assets, has appointed Amir Mobayen as Chief Revenue Officer.

Mobayen brings thirty years’ electronics industry experience and has held senior roles with leading RFID vendors, where he has grown international sales in the retail & consumer and industrial sectors. His most recent role was with Smartrac Technology, where he was President of the Transponder Division, with full profit and loss ownership of the RFID division and responsibility for sales, product management and product marketing, sales operations and technology across the Americas, EMEA and APAC.

Commenting on the appointment, Dr Tony Kington, CEO of Omni-ID said, “We are delighted to welcome Amir Mobayen to Omni-ID. He has a strong track record of building and leading international sales operations and developing go-to-market partnerships with leading corporations. His experience, energy, drive and focus on delivering value to customers matches our own. His appointment represents a new chapter for Omni-ID as we enter a very high growth phase and expand our offer to the markets we serve.”

To meet the requirements of its global client base in the logistics, cold chain, pharma, facilities management, distribution, oil & gas and construction sectors, in January 2020 Omni-ID launched its game-changing Sense product range. The Sense LoRa devices include compact batteries lasting for up to five years in harsh and remote environments, transmit signals up to 15km and provide positional accuracy of 3m to 5m when high value assets are moved. 

The Sense BLE devices transmit up to 200m and can link to LAN, WiFi, or cellular networks, a cloud, or locally-hosted client application server.  In February 2021 Omni-ID introduced four additional products to its Sense range, including three Quuppa-enabled devices. The company also launched its ‘OmniSphere’ middleware IoT platform, which simplifies data collection, storage and visualization by delivering Sense device data seamlessly to existing corporate systems, or customer applications. This enables rapid technology evaluation and proof-of-concept applications that involve Omni-ID Sense devices.

Commenting on his appointment, Amir Mobayen said, “Omni-ID has methodically built a healthy, profitable business in the industrial RFID space over the last few years and offers a strong solution approach enabling partners to create their own tracking and sensing applications. There is an opportunity to build on the recent launch of the Sense IoT range to create intelligent devices that provide organisations with real-time data to guide business decisions. With a strong management team, and multi-regional talent base, a shared global strategy and the right partnerships, we can scale this early success and deliver significant results for our customers and partners.”

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