Two-thirds of UK online shoppers buying from overseas

More than two-thirds (68%) of UK consumers say they are regularly purchasing products from international ecommerce stores, outside of big-name brands such as Amazon, a new survey has found.

Augustin Prot, CEO at Weglot.

52% of these consumers said they found prices to be more attractive from international sellers rather than local stores, as well as having products not available in the UK (28%), faster delivery (27%) and feeling safer to buy directly from the brand’s website (17%).

One in two (50%) UK consumers are tired of consulting the same online marketplaces, while 59% intend to order an international product in the next six months.

However, there is a significant age gap, with 86% of 18-34 year-olds often shopping from international ecommerce stores compared to just 49% of over 50s.

23% of over 50s always stick to shopping locally online, compared to just 4% of 18-34 year-olds.

The OpinionWay – Weglot survey highlighted the relationship and barriers UK consumers have with international ecommerce stores.

61% said shopping on a foreign language website was a significant put-off, while 49% said they wouldn’t buy a product online if the website wasn’t in English.

Other deterrents included a fear of buying from fraudulent websites (72%), damaged or delayed deliveries (72%) and issues with customs (68%).

Clothing, textiles and shoes (52%) and books/video games (40%) were some of the most popular items bought from international stores.

Augustin Prot, CEO at Weglot, said: “With Covid-19, Brexit and customs confusion, many would have assumed that UK consumers would have lowered the amount of products they bought internationally. In fact, many are realising the benefits of shopping internationally, including cheaper products, ones not available in their region and even faster delivery. 

“Technology is making it easier for foreign retailers to enter new markets, tailor their services and personalise experiences towards customers in any country. Removing international barriers is also proving wonders for once regional brands who are now able to sell their products to international audiences. There are still certain barriers to entry, such as reputation, language and payments, but overall we’re predicting a positive future for online stores that can adapt their offers and open up shop to local consumers while providing international-level services.”

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