Desigual teams up with MishiPay to test the mobile self-checkout shopping experience in physical stores

This article is brought to you by Retail Technology Review: Desigual teams up with MishiPay to test the mobile self-checkout shopping experience in physical stores.

Desigual, the fashion retailer, is deploying MishiPay in stores in Barcelona and Madrid. MishiPay is a mobile self- technology for shopping in physical shops and transferring the immediacy of the online experience to the real world. The technology enables shoppers to scan the barcode of products and pay via their mobile phone, eliminating the need to visit a checkout.

Consumers are increasingly digital and, according to 2020 data, more than half of online sales on desigual.com are made via mobile or tablet and 75% of traffic comes from a mobile device. For those consumers who prioritize speed and privacy during the checkout process, this new technology enables a contactless shopping experience complete with secure, convenient payment methods.

"The trend in this type of solution is to offer new payment options and facilitate shopping in a different way, frictionless and with greater autonomy, also in physical establishments. We want to respond to the needs of all types of consumers, regardless of the channel in which they shop, which is why we are committed to looking to the future and offering our customers an innovative omnichannel shopping experience, 100% Desigual", explains Javier Fernández, head of Desigual's Technological Innovation area.

This new solution is being tested in 5 stores in Madrid and Barcelona. Customers can download the application or access the web app once they are in the shop and move freely by scanning the barcodes of the garments they select.

Mustafa Khanwala, founder and CEO of MishiPay, said "We are proud to be launching our technology with Desigual, a brand that constantly innovate and seek new ways to delight their shoppers. We are excited to see the impact our technology can have in transforming the in-store experience for Desigual’s shoppers whilst simultaneously enabling increased operational efficiency".

Meeting the changing needs of shoppers

Following the pandemic, the expectations and behaviour of brick and mortar shoppers has changed. According to research conducted by MishiPay, 45% of shoppers are now less likely to enter a store if they need to wait in line to pay. By implementing MishiPay, Desigual have taken steps to create autonomous shopping experiences for their customers, reducing the need for interaction with staff and eliminating the need to touch store hardware.