Bluedog expands with three new agencies as part of growing group structure

Bluedog Productions, the global creative, retail and experience agency with a 22-year track record working for clients that include Bacardi, Estée Lauder, Lindt, Foreo, Treasury Wine Estates and Chanel has announced a growth driven restructure to match client demand and new client wins.

The development sees the formation of three new agencies under the Bluedog Group banner to deliver a more specialist services model, together with an enhanced senior management team.

Bluedog will become the overarching Group entity and will still offer integrated solutions under the leadership of founder and group CEO, Nick King, but the three new agencies have been created to deliver bespoke and pinpoint solutions that match ‘new era’ needs, opportunities, and challenges for their respective sectors.

The three specialist agencies incorporate

  • doplr: live experiences
  • Kounter: retail activations
  • HEX: digital and content solutions

Nick King says: “We’ve always had a client first mentality, and I’m proud of the reputation we have for that, and for the rich variety of live experiences and campaigns we deliver. But learnings, client conversations and opportunity spotting from the last 18 months has shown us that brand needs have become more precise, different in scale and complexity, and that sharper areas of specialism can help deliver even richer outcomes.”   

“The answers to problems aren’t necessarily the same as before, so helping rewire best practice is at the heart of our expansion, and our leap off point to being bolder, braver, bigger and even more fit for purpose’”.

King as Bluedog founder will take on the role of Group CEO, as well as Managing Director of doplr. And two Bluedog team leaders take up key roles as part of the growth strategy, with both taking on roles as Directors and shareholders. Andrew Machin will step up to Managing Director of Kounter, the specialist retail agency in addition to his group role, and Oliver Potter, who began his career at Bluedog as a production assistant over 7 years ago, becomes Managing Director of HEX whilst continuing his role as Group Technical Director.

As Nick King concludes: “Demand is growing for new experiences and engaging activations from both a business and end audience perspective. More physical and virtual hybrid. More conversational and personal. More sustainable. Whatever the angle, we now have the new team and model in place to keep our clients winning, when earning and keeping both customer and employee loyalty has never been more important.” 

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