Optiseller spots trend as vinyl records and books are this year's Black Friday winners

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This article is brought to you by Retail Technology Review: Optiseller spots trend as vinyl records and books are this year's Black Friday winners.

So, who were the big winners of Black Friday 2021? Well, rather surprisingly, it seems people have shifted their focus away from their screens as the items which saw the biggest increase in traffic were vinyl records and books.

Optiseller, the e-commerce company that specialises in online data tools and analytics, once again used Black Friday as an opportunity to examine how many retailers on eBay performed on what is perceived to be one of the most important trading periods of the year. The data showed that vinyl records and books saw the greatest increase in visitors, other main attractions were CDs and Art.

Richard Falconer, COO at Optiseller, comments: "We monitored the performance of the categories on eBay over the recent Black Friday period, and the data revealed some quite astonishing results. It seems that people have decided to switch off from their screens, as the big winners this year were vinyl records and books, with CDs and Art also seeing a big increase." 

"There could be various reasons for this shift in behaviour, including people working more from home so they are looking at different ways to switch off and relax, plus different demographic groups are now shopping online due to the pandemic so searching patterns are bound to change as a result." 

Optiseller helps sellers quickly and easily optimise their listings and monitor their performance on eBay and other marketplaces. Optiseller is an e-commerce data platform that provides over 50,000 users with the tools they need to control, manage and monitor their performance. The platform is now used in over 160 countries, reviewing over 70m listings every week. In total it has analysed over 1.1bn products.

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