8 Proven Ways to Recover Abandoned Carts and Maximize Your eCommerce Profit

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This article is brought to you by Retail Technology Review: 8 Proven Ways to Recover Abandoned Carts and Maximize Your eCommerce Profit.

By Natalie Smith, freelance writer.

Do you run an e-commerce store? If so, you're probably well aware of how frustrating it can be to see a customer add items to their cart, only to abandon them before completing the purchase. Abandoned carts are a huge problem for eCommerce businesses. It's estimated that about 68% of carts are abandoned, resulting in billions of dollars in lost revenue each year.

If you're not doing everything possible to recover these abandoned carts, you're leaving money on the table. This blog post will discuss proven ways to recover abandoned carts and maximize your eCommerce profit. Let's get to the list.

Use Instant SMS Notification

One of the best ways to recover abandoned carts is by using SMS notifications. With SMS notification, you can send an automated text message to customers who have abandoned their cart, reminding them of what they left behind and giving them a chance to return to your store and complete the purchase.

Studies have shown that about 33% of customers who receive a reminder SMS message about an abandoned cart return to the store and complete their purchase. You can make an abandoned cart recovery through SMS notification with the help of various software available on e-commerce platforms. This way, you can reduce the cart abandonment rate and boost your sales.

Use Urgency and Scarcity

When customers see that an item is in limited stock or that it's about to go out of stock, they're more likely to make a purchase. This is because of the principle of urgency and scarcity. By creating a sense of urgency, you can encourage customers to take action and buy the product before it goes out of stock.

There are a few ways to create urgency and scarcity in your eCommerce store. For example, you can display a countdown timer on your product pages showing how long the customer has to purchase before the item goes out of stock. This creates a sense of urgency and encourages customers to buy the product before it's too late.

Use Retargeting Ads

Retargeting is a powerful marketing technique that allows you to show ads to people who have already visited your website or app. This is done by placing a tracking pixel on your website, which sets a cookie in the user's browser. Once the user visits another website part of the retargeting network, they will see ads from your store.

Retargeting ads are an effective way to recover abandoned carts because you can show ads for the specific products left in the cart. This reminds the customer of what they were interested in and encourages them to return to your store and complete the purchase.

Offer Free Shipping

One of the biggest deterrents for customers is the cost of shipping. When a customer has to pay for shipping, it can often be more than the cost of the product itself. This is why many customers abandon their carts when they have to pay for shipping.

You can encourage customers to complete their purchases by offering free shipping. This removes the barrier that often prevents customers from buying products online. You can offer free shipping on all orders or orders over a certain amount.

Make it Easy to Check Out

If you want customers to complete their purchases, you need to make it easy to check out. The checkout process should be straightforward. Customers should easily find the checkout button and not get lost in the process.

You can also make it easy for customers to check out by offering multiple payment options. Customers should pay with their credit card, PayPal, or other methods. By providing various payment options, you make it easy for customers to complete their purchases and increase your chances of recovering abandoned carts.

Offer Discounts With Exit Popups

When customers are about to leave your website, you can show them an exit popup with a discount offer. This is a powerful way to recover abandoned carts because it's the last chance you have to convince the customer to return and make a purchase.

Exit popups are effective because they're unexpected and catch the customer's attention. They also offer a discount, which is an incentive for the customer to return and purchase. However, it would be best to do this wisely to avoid annoying your customers and suffering a loss. For instance, you can offer a small discount on the first purchase or a larger discount for returning customers.

Display Shipping Costs Upfront

When a customer is shopping for a product, they often want to know how much it will cost them in total. This includes the cost of the product and the cost of shipping. Many customers are deterred from making purchases when they see that the shipping costs are high.

You can encourage customers to complete their purchases by displaying the shipping costs upfront. This way, the customer knows exactly how much it will cost to have the product shipped to their door. By showing the shipping costs upfront, you increase the chances of maximizing your eCommerce profit. This is because a client will be shopping knowing the exact amount it will cost them.

Enable Guest Checkout

One of the biggest deterrents for customers is creating an account before they can checkout. This is because many customers do not want to provide their personal information unless they're sure they will make a purchase.

You can increase your chances of recovering abandoned carts by offering a guest checkout. Guest checkout allows customers to checkout without having to create an account. This makes it easy for customers to purchase and increases the chances of recovering abandoned carts. It would be best to make sure that this guest checkout has the same features as the regular checkout, so customers do not experience any problems. However, it has to be straightforward.

There are many ways to recover abandoned carts and maximize your eCommerce profit. By offering free shipping, making it easy to check out, displaying shipping costs upfront, and enabling guest checkout, you can increase your chances of recovering abandoned carts and maximizing your e-Commerce profit. Try these tips and see how they work for you. One suggestion may work while the other does not, so it's important to experiment to see what works best for your business.

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