Retail buyers and disruptive brands united on new digital 'match-making' platform

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This article is brought to you by Retail Technology Review: Retail buyers and disruptive brands united on new digital 'match-making' platform.

An automated ‘match-making’ platform has been launched by food consultancy The Good Food Group in a bid to partner the UK’s leading retail buyers with up-and-coming brands.

The digital platform is designed to help time-poor buyers and disruptive new brands find each other in a seamless product discovery process. The ‘first of its kind’ introduction portal is an extension of the The Buyer’s Discovery Club subscription service, which helps to connect brands with buyers in the healthy snacking, free-from and vitamins, minerals and supplements (VMS) markets.

Ross Carlin, managing director at The Good Food Group and founder of The Buyer’s Discovery Club said: “We identified that buyers are often inundated with product samples claiming to be the “next big thing to take the industry by storm”, but they do not have the time carefully review the products as there are so many within their sector.

“The service takes away the hassle of sifting through hundreds of products every month, as our experts review hundreds of products, championing only a select few for the individual buyer, which helps to showcase only the best for their category.”

Buyers have their own profile where they can input range reviews and filter by category type, ingredients, RRP and more. The platform finds brands with this exact match and sends the buyer a notification, helping them to spot new products before they’ve even hit the shelves. For the brands, this process helps fast-track the retail journey and get them in front of major buyers for their sector.

During its pilot scheme period, the The Buyer’s Discovery Club has already signed up some of the largest names in the sector including health influencer Grace Beverley’s global fitness brand Shreddy, new plant-based vitamins brand Nutrigums as well as premium food and meal planning brand Muscle Food. 

The Buyer’s Discovery Club online platform can additionally host live 1-2-1 meetings whereby buyers can liaise directly with brands.

A spokesperson from Boots, said: “It’s a great concept and I actually really enjoyed it – the fact it’s only 15 minutes long and we can decide if we want to move forward with them or not is very efficient.”

The automated model has seen the business work with every major retailer in the country, including Boots, Selfridges, Tesco, Sainsburys, Morrisons, Lloyd’s Pharmacy, Co-Op, Spar, The Range, Superdrug, WHSmith, Aldi, Poundland, Iceland and more.

Ross said: “The journey doesn’t stop at getting brands discovered; as an official supply partner to the nation’s biggest brands we can quickly list products within stores and manage the accounts for optimal success.”

Last year The Buyers Discovery Club box distribution service was hailed for its innovation in the sector and was a finalist at The Grocer Gold Awards and the Great British Entrepreneur Awards, having already listed hundreds of products onto to the platform.

The company’s success has stemmed from Ross’ early conception of brands, helping them launch into retailers and build a new commercial direction through retail. 

The Buyer’s Discovery Club online platform free pilot scheme sign-up for brands comes to an end shortly with the platform set to officially launch with retailers in the next few weeks.

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