The Disruptive Forces Changing The Business Landscape (And How You Can Prepare For Them)


This article is brought to you by Retail Technology Review: The Disruptive Forces Changing The Business Landscape (And How You Can Prepare For Them).

By Dan Coleman, freelance writer.

Over the last few years, every business owner and senior manager has had to learn how to deal with the kind of disruptive forces that nobody could have planned for. As we continue stepping into a brighter 2022 for business, we should all take a moment to recognise what an achievement it is that we have managed to steer a safe course for our companies through such a historic storm.

However, it is just as important to recognise that there are still a lot of challenges waiting for us in the months ahead. We also need to remember that many of the forces that have been in play for the last two years are not going anywhere any time soon.

One of the most crucial attributes for any leader or manager is the willingness to think about the challenges and worst-case scenarios even as they plan for greater and greater success. We all want to be charging forward right now as we finally dust off those growth strategies that we were forced to shelve back in March 2020. But if we want to plan for continued success, we must understand the disruptive forces that we are currently facing. Here are just a few.

AI Technology Is Everywhere

If your business is not employing automation technologies, then you are putting yourself at a severe disadvantage. This term does not just refer to factory assembly lines, it refers to the AI technology that is used to drive productivity and customer satisfaction. While so many of us felt like we were stuck in the mud over the last two years, AI technology has continued to move forward at lightning speed.

Whether it is combing through mountains of customer data to help you to create the perfect digital marketing campaign, or anticipating the needs of your key departments, it is a core element of any company regardless of the sector they operate in. If you want to learn more about how to deploy automation to improve your business’ profitability and productivity, then consider a business automation course. An online course on automation implantation in business will teach you how this technology is changing things as well as encouraging you to consider the ethical implication of its implantation.

Climate Change Changes Everything

We can all recognise a half-hearted environmental commitment when we see one. Over the last few decades, many businesses have recognised the need to be seen to be taking a positive stance on climate change. Now that we are seeing the full impact of global warming across the globe, being seen to do this is no longer enough.

Positive action is required, and businesses need to be taking it. On the PR side, customers have become much savvier about finding out what their chosen business’ environmental policy is, and they will shop elsewhere if it falls short. But the bigger and more important point is that being as carbon neutral as possible is the only way forward. From government incentives to creating sustainable growth, we all need to look for ways that we can reduce our carbon and energy footprint.

Remote Working, Hybrid Working Or Back To The Office?

As we head into the spring, one of the biggest questions facing businesses everywhere is what they are going to do now that restrictions have fully lifted. In the UK, many businesses are heading back into the office as encouraged by the government. But it is also clear that there have been many advantages to remote working. Companies have been able to cast a considerably wider net when looking for new employees. Employees have been able to work flexible hours to manage their other responsibilities. And the technology that we have used for remote working has come on in leaps and bounds over the years. In many ways, the most disruptive element of this shift has been the so-called Great Resignation. There have been many reasons for this, but the question of where people will work has been one of the most commonly stated.

Supply Disruption And Price Rises

It has been hard to miss the rising prices across the board in the UK. Taxes are going up, energy prices are going up, and supply prices are going up. What’s more, we are continuing to see large-scale disruption as a result of Brexit and the pandemic. From empty supermarket shelves to massive lorry queues at Dover, we are going to see many more of these scenes in the near future. If you want to minimise the impact of this disruption, then you need to build in as much flexibility as possible. Talk to your suppliers and business partners about any challenges that they may be facing so that you can plan accordingly. Create worst case scenarios and plan alternatives where you can.

This article outlines the disruptive forces in the business landscape today, so you can understand the challenges you face and how you can overcome them.

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