Augmented reality in ecommerce is shaping the the future of retail

This article is brought to you by Retail Technology Review: Augmented reality in ecommerce is shaping the the future of retail.

In 2021, technologies that people once only dreamed about became accessible to anyone. One of the most innovative, and game-changing technologies for retail is augmented reality that helps customers visualize and customise products in 3D when shopping.

Generating traffic, and engaging customers in retail is becoming increasingly competitive and augmented reality can help retailers to interact with customers, increase customer satisfaction and reduce returns.

Yakkyofy, a company in the sector of the eCommerce and dropshipping services, has launched a new service that will offer 3D modelling files easily usable on all the major shopping platforms to show products in AR to their customers. With a database of more than 12.000.000 products to choose from, they can easily offer 3D models for any kind of item in just a few days to all the business owners that source items with them.

This service emerges as pretty valuable in a period in which, according to Statista, the augmented reality market is valued at $30.7 billion and where in 2021, over 400,000 glasses have been already sold thanks to augmented reality.

Ecommerce retailers are slowly adopting AR, but today only 1% of them are actively using this technology. In fact, in a report from Mobile Marketer, 52% of retailers said that they were just not prepared to start using AR and other new technologies. 

AR can help ecommerce customers have a better understanding of how a product is going to look, see the details from all angles and understand what they’re buying, making it easier to meet customer expectations, which leads to higher post-purchase satisfaction.

Statistics show that AR increases buyer confidence, as 71% of consumers say they would shop more often if they used AR, and 61% of consumers say they prefer retailers that offer AR experiences.

According to a study conducted by UPS, 27% of consumers returned goods for unknown reasons, while allowing customers to virtually “try before they buy,” can give them more information to decide whether or not to make the purchase, and consequently, reduce return rates.

Giovanni Conforti, Ceo and Founder of Yakkyofy, says: “By our studies, the use of Augmented Reality in online shopping can increase retailers’ conversion rates by 40%, help shop owners to improve customer loyalty and reduce return rates. For most shop owners, 3D modelling, AR rendering the photogrammetry, and photography needed for all of their inventory can be a serious undertaking.” 

Anyone who runs an online business and wants to increase conversions with AR, simplify their sourcing, supply, and fulfilment process can visit the Yakkyofy website or contact their team in Chat to understand how to best use their services to increase the profits of their online business.