D2C retailers improve customer experience and reduce strain on final mile by investing in omnichannel technologies


This article is brought to you by Retail Technology Review: D2C retailers improve customer experience and reduce strain on final mile by investing in omnichannel technologies.

In the US, click and collect (i.e., buy online pick up in store and curbside pickup) sales more than doubled in 2020, and Business Insider predicts it will continue to sustain double-digit growth rates through 2024.

Coupled with the increasing supply chain challenges, retailers have turned to omnichannel technologies like their order management system to help reduce the financial burden of the final mile while continuing to wow their customers.

At Shoptalk 2022, Deck Commerce is highlighting its latest order management features to help brands create those coveted omnichannel experiences. The newest enhancements empower direct-to-consumer retailers to build a strong omnichannel strategy through increased automation, cross-channel order visibility, and updated fulfilment options.

  • Ship From Store: With the Deck Commerce + ShipEngine integration, brands can pick, pack, and print order labels right from their stores. Read how one brand used this integration to handle a 70% increase in omnichannel orders over the holiday season.
  • DOM fulfillment routing provides retailers with higher fulfillment margins by routing orders to the most cost-effective location (either a store or warehouse).
  • New omnichannel interface updates from alphabetizing store lists to increased channel  visibility make it easier for retail teams to manage omnichannel orders.

"We've seen D2C retailers invest in omnichannel technology – like a dedicated order management system – because they know the lifetime value of an omnichannel customer is about 30% higher than the average customer." says Chris Deck, Founder & CEO of Deck Commerce. "That's why we've focused on building out our omnichannel capabilities, so our customers can curate their ideal customer experience."

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