Cegid acquires StorIQ


This article is brought to you by Retail Technology Review: Cegid acquires StorIQ.

Cegid, provider of cloud business management solutions for finance (treasury, tax, ERP), human resources (payroll, talent management), CPAs, retail and entrepreneurial sectors, has acquired StorIQ, a London-based company with a staff of about thirty founded in 2015.

The StorIQ in-store activity management platform is a valuable addition to Cegid’s retail portfolio, thereby bolstering its position as leader in retail POS solutions in France and worldwide.

StorIQ is particularly suitable for retailers with between 50 and 2,000 stores and already boasts around fifty clients including top brands such as Hugo Boss, Clarks, Douglas, Marks & Spencer International, Mountain Warehouse and Nespresso, some of which have deployed its solutions across the globe. StorIQ currently supports over 11,000 stores in more than 50 countries.

The StorIQ platform streamlines store activity planning and boosts productivity. The solution includes several modules: 

  • Task management and store communication: clear communication and prioritised tasks enable store managers to deliver brand standards and the expected in-store customer experience;
  • Compliance: store visit reports, checklists, photo consolidation and associated reporting gives retail management teams real time visibility into store standards;
  • Team Engagement: mobile learning (LMS), knowledge base and newsfeeds build employee engagement and support retention;
  • Activity Planning: streamlines planning and communication for trading events and other in-store operational activity.

With 1,000 retailers running Cegid retail solutions in 75 countries (i.e. 75,000 connected stores), Cegid is helping speciality retailers and luxury brands transition to digital so as to better manage their omnichannel retail business, never miss a sale and tap into customer potential. The Cegid Retail unified commerce platform makes it possible to deliver an outstanding tailor-made shopping experience in stores worldwide. Thanks to StorIQ, the platform will now be able to cover all aspects of POS management. 

StorIQ is an innovative solution built specifically for retail, and this acquisition cements Cegid’s expertise in all aspects of store operations - and further consolidates its international footprint.  In addition, by improving employee experience in specialist retail, Cegid is securing its leadership in talent management.

“More than ever, the future of bricks-and-mortar stores will depend on the ability of retailers to accelerate and adapt so as to offer outstanding customer experiences as well as innovative and convenient services - while simplifying and monitoring in-store team task management. By capitalising on the current offerings of Cegid and StorIQ, brands and retailers will be able to offer an exceptional unified shopping experience across their entire store network while tapping into new sales opportunities,” explains Cegid CEO Pascal Houillon. “Our current and future customers will be able to benefit from the optimised POS activity management offered by StorIQ paving their way to success. That’s what Retail the New Way is all about.”

StorIQ co-founder and Managing Director Amy Bastow and all the company staff will be joining the Cegid Retail Business Unit headed by Nathalie Echinard.

“We are delighted to be joining Cegid. StorIQ has grown very quickly over the last few years and we are very proud of the business we’ve built and the relationships we have with our customers. We are ready for a new phase in our development and we are so excited to be joining Cegid, and the opportunity to bring together the retail expertise in both companies to help forward-thinking retailers transition to a digital future for their stores,” concludes Amy Bastow, Managing Director of StorIQ.

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