Luzern e-commerce strengthens position as managed e-commerce acceleration platform for brands

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This article is brought to you by Retail Technology Review: Luzern e-commerce strengthens position as managed e-commerce acceleration platform for brands.

Luzern eCommerce, the managed eCommerce platform provider, has announced $multi-million wins with Panasonic, Nestlé Health Science and Schneider Electric. This success comes as Luzern e-commerce extends its support beyond Amazon to include multiple online marketplaces.

The company has gained knowledge through supporting a wide range of leading brands on the Amazon platform over the past 15 years and now reports that it is within the top 1% of sellers. More recently, it has extended this expertise  and integrated with leading marketplaces including Allegro, Bol.com, ManoMano, Zalando, FNAC, cDiscount, OnBuy and Walmart as well as extending its 3P support for Brands selling on Amazon and eBay.

Luzern states that its success is built on driving conversions and increasing online sales, profitability for their customers by creating and actively managing the roll out of go-to-market plans across Europe. The move into multi-marketplaces gives brands a broader range of opportunities to reach and convert customers, promote specific products and ranges, and create new offerings that differentiate themselves from their competitors.

“Brands need to be where each consumer buys to compete in an increasingly crowded world,” said Ken Doyle, CEO, at Luzern eCommerce.  “Our expansion to support more online marketplaces will further enable e-commerce brands to sell wherever their customers want to buy.”

“People want to shop wherever they spend their time online, and brands need to meet high expectations and create purchasing experiences that are convenient, immediate and simple. That’s Luzern’s role.”

Luzern delivers the technology and the expertise for brands to optimise sales, margins and inventories internationally, as well as in specific target countries, creating transparent processes to enable brands to meet their customers on the channel of their choice - be that on Amazon or other marketplaces, a branded online store, or on their favourite social media channel.

In terms of selling direct to the consumer (D2C), an online brand presence and digital storefront must go far beyond just ‘looking good’.  It must be a flawless customer journey from attracting, to converting, to delivery of the customer’s order from the warehouse directly to their door, wherever the location of that customer.

Specialising in optimising sales, margins, and inventory, Luzern’s technology and expertise enables excellence at both the planning and execution end of e-commerce, bringing brands speed and agility from attracting those shoppers with the right advertising through to fulfilment and delivery of the order, in both national and international markets. Customers include Panasonic, Schneider Electric and Wella.

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