Lack of IT support negatively impacting logistics workers’ attitude to technology

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This article is brought to you by Retail Technology Review: Lack of IT support negatively impacting logistics workers’ attitude to technology.

A lack of support from their company’s IT department is having a detrimental impact on logistics field workers’ attitudes towards – and confidence with – technology, while also endangering the success of digital transformation initiatives, new research has found.

With the nature of their work meaning that they are rarely at the office, digital solutions can be an effective way of improving field workers’ communication with the rest of the business, as well as improving efficiency and productivity.

However, the data, published in WorkMobile’s The Forgotten Workforce report, revealed that although 57% of logistics professionals use some form of digital technologies while out in the field, many remain unconvinced of their usefulness. 

When asked to describe their feelings towards the roll out of new technologies many seemed apprehensive, with 29% believing that they can cause problems if they’re not implemented carefully.

Some of this may be linked to a lack of support from the business during the roll out, with 24% of those surveyed saying that they don’t feel they are given enough help and support when they are expected to start using a new piece of technology or digital solution. 

Not only is the lack of attention having an impact on employee morale, but it also means that the technologies used are not necessarily having the desired impact on business operations, rendering any attempts at digital transformation within field service less effective than they should be.

Only one third of logistics field workers (33%) said that they improve efficiency and productivity – two of the key benefits of carefully chosen and implemented digital solutions – and just 19% think that it positively impacts customer relationships. 

However, the good news is that only 10% of logistics field workers think that the traditional way of operating is more effective, while 62% of respondents said that they appreciate the benefits of new technologies, suggesting that the situation could be improved, provided the right tools are implemented with a good level of support and guidance from elsewhere in the business. 

Colin Yates, chief support officer at WorkMobile, commented: “It’s important to remember that while digital transformation should make companies more profitable, enhance the customer experience and enable them to keep up with competitors, it should also always improve the employee experience. 

“If a new technology will not ultimately make the daily responsibilities of logistics employees simpler or more efficient (following the appropriate training), then it is not the right technology for that business and will likely not be a success in the long run.”

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